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Retail Ready Packaging (RRP) Training for Suppliers and Retailers
by ECR Baltic and IGD. March 2008 release.
This was the first time when such training was held in Baltics –
the actual shopping hall of RIMI Hypermarket and possibility to
work on actual products and categories. The participants of the
first RRP was the following well known companies as Cido Grupa,
Coca Cola Hellenic Baltic, Spilva, Dobeles dzirnavnieks, Rialat,
Unilever Baltic, Kvadra Pak.
Training Objectives.
This training inspires and enables decision makers to exploit
the exciting business improvement opportunities to be won by:
- Making full use of existing RRP solutions that are already fit-for-purpose;
- Adapting existing RRP solutions that are not yet fit-for-purpose;
and,
- Designing and delivering new RRP solutions that are fit-for-purpose.
As a result of this training, trading partners will work together,
build and assert
their understanding, cut through confusion, challenge the status
quo, innovate
and so optimize RRP design and execution.
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Why bother with RRP?
Retail Ready Packaging (RRP) is a prerequisite for doing business
with some retailers. Without asking for RRP solutions other retailers
often receive them from
multinational suppliers.
Used well RRP solutions have the potential to increase the productivity
of scarce
replenishment labour; improve on-shelf availability and appearance;
increase
sales and loyalty; and reduce environmental impact.
Why are some solutions not fit-for-purpose?
A few RRP solutions have helped products win listings, facings and
distribution
but are not fit-for-purpose; in any retail outlet! Many of these
solutions have been
agreed – by commercial teams – before being fully tested – by store
staff.
Some RRP solutions work in several formats but not in others because
of
differences in shelf dimensions.
Those involved in the design, specification and selection of secondary
packaging
need to fully appreciate the in-store functional requirements and
understand how
to optimize case dimensions for a range of retailers and their
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Fit-for purpose RRP is easy to
Identify - clear recognition of brand, product type and
variant on case for store staff
Open - reduced time, clean / no tear for best finish and
reduced need for cutter
Replenish - single ‘one touch’ movement onto shelf faster
than decanting each unit
Shop - pack size fits shelf to eliminate gaps and matches
rate of sale to optimise stock, at-a-glance recognition of category
and unimpeded access to shop product
Recycle - straightforward to dismantle, separate and reuse
or return materials
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Training Participants (Target Audience):
Each training event is for those trading in specific categories.
Space is limited so the training is initially restricted to retailer
Category Managers and
supplier Account Directors.
However, ‘Fit-for-purpose’ RRP involves decisions by marketing,
design, packaging
procurement, production, sales, supply-chain, buyers, merchandising
and retail store
operations.
Other opportunities will be found for retailer Category Managers
and supplier Account
Directors to fully engage more of their colleagues and so make extra,
quicker, easier
and more sustainable progress.
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What you will get from RRP Sessions?
- Work your category and experience first-hand how the packaging
of your products impacts on their presence on shelf; both their
availability and appearance
- See how your competitors RRP is being implemented in-store
- Use a specially developed scorecard to asses which of your products
are fit for purpose’ in-store; and which aren’t
- Work another category of your choice and truly understand the
simple things that can make replenishment easier or more difficult
- Work alongside store staff and learn from them the challenges
they face, the opportunities they see and the ideas they have
- Gauge the impact that an integrated secondary packaging solution
can have on
your brand image and sales
- Explore the effect that secondary packaging has on shrink and
store
waste
- Network
and build relationships with trading partner executives
- Develop action plans with your trading partners
- Get CD with materials
- Certificate of Completion |
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Relevant Credentials of IGD and the Key Speaker
James Tupper
IGD manages ECR in the UK and is an active member of ECR Europe.
Visit www.igd.com/erc/rrp
for information about the ECR UK Retail Packaging Workgroup and
its subgroups and outputs. IGD is a member of the core team of ECR
Europe’s Shelf Ready Packaging Workgroup.
IGD Supply Chain Analysts have prepared reports on International
Retail Ready Packaging – see http://www.igd.com/rrp07
and http://www.igd.com/srp.
IGD has devised and run several Retail Ready Packaging conferences
in Prague and London – see http://www.igd.com/irrp2006downloads
and http://www.igd.com/rrp2006downloads.
IGD spans the supply chain with over 600 corporate members spanning
retail,
foodservice, food and drink and non-food manufacturing, wholesaling,
distribution
and production. IGD is a not-for-profit organisation with charitable
status.
Educational activities are financed through membership subscriptions
and selling
research outputs via on-line information services, events and commissioned
training.
IGD has run over 20 Retail Ready Packaging Sessions for over 440
people from
over 170 companies. These sessions have been with Tesco and with
Sainsbury’s. They have been open to all, specific to a category
or dedicated to
the extended cross-functional team of one company. For an example,
please
see http://www.igd.com/rrp-household
and http://www.igd.com/rrp-sessions.
Relevant Credentials of James Tupper
James Tupper is the proposed lead facilitator. He is ECR Learning
& Change
Manager at IGD and manages Efficient Consumer Response (ECR) workgroups,
sessions and learning programmes for IGD. ECR UK’s Retail Packaging
Workgroup
is managed by James.
James created and facilitates collaborative learning programmes
during which
several cross-functional, trading partner teams achieve- and learn-by-doing
together.
James has 20 years experience of developing people and business
performance in
the food and grocery industry across Europe, Asia and Africa. James
has undertaken
assignments in Armenia, Australia, Bangladesh, Belgium, Bulgaria,
China, France,
Greece, Holland, Hungary, India, Indonesia, Ireland, Kenya, Malaysia,
Pakistan,
Papua New Guinea, Romania, Sri Lanka, Sweden, Tanzania, Turkey,
Uganda, UK
and USA.
James is a judge for the John Sainsbury Learning and Development
Award of the UK
Food Industry Awards and of the Training Initiative of the Year
and Store Manager of
the Year awards of the UK Retail Industry Awards.
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Pictures from 13-14 March Session at Rimi,
t/c Spice, Riga.
- Introduction and Welcome
- Practical training
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- Classroom training
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- Rimi Baltic and Kvadra Pak presentations
- Drawing action plans
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Some of the testimonials
[Good to recall merchandizing] Great time with RIMI and Cido colleagues.
See you guys! / Marts B
Nice experience for storage of goods and placement, as well as
cooperation with Rimi and other colleagues. / Gita G
Minor reminder how to do better and speed up placement of goods.
/ Juris M
Hope it will all work out, and the plan will be completed in action.
/ Lîga
To me as a marketing person, it shows how producer can help customer
to avoid loss and get to the results while producer is delivering
products in RRP. / Kairi
Thanks a lot to ECR & RIMI for great initiative. / Agnese
This is just the beginning on a very long journey. / Ieva
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Next sessions?
Next sessions are planned on June 17-20 and September
17-19, 2008. For more information, please contact ECR Baltic,
T: +371 67830822, mailto:info@ecr-baltic.org
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