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The ECR Baltic
Category Management working group began in middle 2007 with
an aim to introduce and educate the retail market in Baltics about
Category Management, share the best practices between the member
companies, prepare and audit publications and training programs
on Category Management.
ECR Baltic Category Management Working Group particulars:
Project Sponsor: P&G, Project Manager: Kaija Kurme, P&G
Members:
Elena Kikuste, Colgate-Palmolive Baltic States
Jurgis Purgailis, Danone
Piotr Tomiak, Danone
Edgars Pentjuss, ECR Baltic
Agris Rudmiezis, Henkel Latvia
Jevgenijs Semjannikovs, Karsten Latvian
Uldis Stirna, Karsten Latvian
Skirmantas Nevidomskis, Maxima Latvija
Jonas Paulauskas, Nestle Baltics
Tatyana Sinicina, Nestle Baltics
Kaija Kurme, Procter and Gamble Marketing Latvia, Ltd
Paulo Peerboom, Rimi Baltic
Ieva Darvina, Unilever Baltic LLC
Mati Virves, Valio Eesti AS
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Aim:
> To introduce and educate the retail market about Category Management
> To share best practices of Category Management
> Prepare and audit Category Management publications, training
programs
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Scope, The Category Management Group focus
on:
>Education on Category Management matters
> Develop recommended standards of Category Management
> To take leadership on preparation Category Management related
topics for ECR Baltic forums
> Optimization of business processes in between trading partners
> Dialogue with ECR global relevant industry groups
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Deliverables, The Category Management Working
Group will deliver the following results in a first step (Q1 2008
- Q1 2009):
> Establishment of Category Management Working Group
> Preparation of Category Management Booklet
> Creation of Category Management Bluebook
> Organization of educational seminars and workshops
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Work Breakdown:
> 14.01.2008 Workgroup meeting in Riga featuring Maxima
LT point of view on Category Management by Skirmantas Nevidomskis,
Maxima Latvija
> 16.01.2008 Workgroup meeting in Vilnius featuring Rimi
Baltic point of view on Category Management by Paulo Peerboom, Rimi
Baltic
> 12.05.2008 Published "Category Management What
it is?" booklet, please contact ECR Baltic Secretariat
to claim your free copy. Booklet is issued in 4 languages, available
in English (Original) and Estonian, Latvian and Lithuanian.
> Next Meeting: tbc
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ECR Baltic Publications on Category Management:
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Booklet consist of very basic
Category Management concepts, describes Category Management
potential, traditional retail process versus Category Management
driven, Answers how to start Category Planning and provides
Glossary of Terms.
Publication printed thaks to:
Please contact ECR Baltic Secretariat
(+371 67830821) to claim your free copy
(available languages: English, Estonian, Latvian and
Lithuanian)!
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ECR Europe Publications on Category Management:
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