Join 08.09.2016 Efficient Consumer Response Initiative seminar and Innovations in Retail practice masterclass


Efficient Consumer Response Initiative seminar and
Innovations in Retail masterclass by prof. Brent McKenzie (Canada) in English

8th of September 2016, Riga Food Fair 2016, International Exhibition Centre Ķīpsalā, conference hall #3, Ķīpsalas street 8, Riga.

Learn more

Innovations in Retail Practice masterclass by prof. Brent McKenzie (Canada):

  • Canada and Baltic States Trade opportunities: is there CETA after BREXIT? 
  • Survey results of Baltic Retailers service levels  
  • Category management, trade, consumer and shopper marketing;
  • Retail innovations  (incl.: electronic price tags pros and cons);
  • Omni channel retailing (Online Groceries)

Baltic Consumers and Shoppers Insights by Daiva Buckonyte, Business Development and Insights Leader – Baltics, Nielsen | Linkedin

More information in English | Latvian

Edgars Pentjušs +371 26546645 |

Register! General terms and conditions, cancelation policy

Offline registration form: WORD | PDF

ECR Baltic Events 2016


After some pause in activities we are back energized by renewed members mandate to continue ECR Baltic activities. We remain at your disposal to serve as a major FMCG collaboration, networking, sharing best practices and innovation platform in Baltics.

What is new at ECR Baltic?

·         Elected new council and simplified association governance;

·         Revised budget principles and allocated resources to support working streams locally by members staff and consultants;

·         ECR members are our customers to stand for, earn trust and protect investments in collaborative projects which lead to joint benefits along the value chain and meet the best consumer and shopper needs.  

·         Approved events calendar (working groups and networking events) with gold membership opportunities to companies who wish to promote their services along with ECR activities.

·         Opened poll for open ECR Baltic council meetings on Supply Chain, Digital and Shopper topics:


Book in your diary:

·         8th of September Conf. Hall 3, Riga Food Fair ECR Baltic Info Day in English with invited key note speakers prof. Brent McKenzie (Canada).

Topics include: Is there CETA after BREXIT? Baltic retail service level survey, retail trends for category management, shopper/trade marketing, instore innovations (i.e. electronic price tags), Omni channel (online groceries) retailing.

Baltic shopper and consumer insights by Daiva Buckonyte, Business Development and Insights Leader – Baltics, Nielsen

Entrance: ECR Baltic members (1 free pass / the next ticket 25% discount) | Others: EUR 98 or by sponsors invitations.
Includes: free pass to the Riga Food fair and exhibition, coffee and  lunch break.



·         27th of October Company visits Tallinn, Estonia for 40 participants visiting 2 companies on Supply Chain topics.

ECR Baltic members EUR 100 + 20% Estonian VAT | Others:  EUR 125 + 20% Estonian VAT
Includes: transfer by business class coach, coffee and lunch break.

·         28th of October Joint Conference with Estonian Traders Association and Food Federation on RTI and Pallets management during Tallinn Food Fair.

Entrance: ECR Baltic members (1 free pass) | Others:  to be confirmed!
Includes:  free pass to the Tallinn Food fair and exhibition, coffee, lunch break.

·         10th of November ECR Baltic Info Day Vilnius, Lithuania during Baltic Food and Beverages Fair with Mark Taylor’s (UK, Switzerland) master class (author of books: )
Topics include category management, shopper marketing, shopper engagement, supplier – retailer negotiations tactics.
Entrance: ECR Baltic members (1 free pass) | Others:  Price tbc or by sponsors invitations!
Includes:  free pass to the Baltic Food and Beverages fair and exhibition, coffee, lunch break.

·         11th of November Company visits tbc for 40 participants visiting 2 companies (stores) on shopper engagement, trade and shopper marketing topics.
Pay event or by sponsors invitations: ECR Baltic members EUR 100 + VAT | Others:  EUR 125 + VAT
Includes: transfer by business class coach, coffee and lunch break.

·         December 2016 Lithuanian Transport and Logistics Forum (tbc with ).
Type:  Co-organized seminar all day: banners, leaflets (related presentation opportunities) can be joint booth, in parallel or day before/after MIT Beer Supply Chain game.
Entrance: tbc, Note ECR is not organizer of this event.

·         29th of March 2017 ECR Baltic general meeting and company visits / theme master class (tbc)
Gold members free pass and sponsors logo

·         INCLUDES: 30th of March, ECR BALTIC FORUM  2017, VILNIUS
Gold members free pass and sponsors logo


Members Events 2016
(Open Board and Committee meetings):

·         Date, Place tbc, September Council meeting + SC committee (topics: RTI, Pallets, Retail/Shelf Ready packaging). Please poll for the meeting:
September 2016 Mon 26 – Fri 30 (VILNIUS tbc)

·         Date, Place tbc, October Council meeting + Digital committee (topics: EDI , Master Data, Omni channel retail, Data Sharing, VMI), Please poll for the meeting:
October 2016 Mon 17 – Fri 21 (TALLINN tbc)

·         Date, Place tbc, December Council meeting + Shopper committee (topics: category management, shopper marketing). Please poll for the meeting:

December 2016 Mon 12 – Fri 16 (VILNIUS tbc)

Members presentation, Entrance: free to ECR Baltic members and by invitations, claim invitation by contacting ECR Baltic all members meetings has option for distant connection: Skype for Business / Telecon.



Please note: ECR Baltic changed legal and mailing address!


As from 07.07.2016 the legal address of ECR Baltic, biedriba is

Murjāņu iela 61A, Rīga, LV-1064, Latvija

Extraordinary general meeting of ECR Baltic members renewed ECR mandate to continue


On 12th of May 2016 ECR Baltic called extraordinary meeting of all members whereas majority of members presented (10 to 6) voted to continue ECR Baltic, approved changes in by laws (Statutes) to simplify ECR Baltic association governance and elected the new ECR Baltic Council (advisory board):

Mika Ylinen, Prisma

Edīte Strazdiņa, Latvian Agriculture Cooperatives Association

Janas Likšo, National Committee of European Pallets Association in Baltics (EPAL)

The minutes of the meeting available under request by email to +37126546645 Edgars Pentjuss, ECR Baltic

Among other ECR Baltic members pointed the key issues to be addressed by ECR Baltic and expressed the will to lead:

•             Products Master Data standardization;

•             Retail Ready Packaging;

•             Secondary packaging standardization;

•             Shopper Marketing

Currently the ECR Baltic advisory board and management are developing the value proposition to ECR Baltic members for the association to serve as the main collaboration platform and competence center for FMCG and modern retail sector on the national and Baltic levels.

Thank you for remaining ECR Baltic member,

Edgars Pentjuss, ECR Baltic

Press release: the new VMI manual published by the ECR Community


Dear ECR Baltic community member,

We are happy to announce the publishing of the new VMI manual by ECR Community thanks to ECR Baltic Supply Chain Committee members who gave valuable feedbacks during the development of the guide and Tallinn University of Technology represented by Dr. Hele Hammer team.

As from 10th of May the guide will be available for free on website!

According to ECR Baltic board the participation in this project was worth investment by ECR Baltic in the future supply chain development in Baltics promoting collaborative supply chain business models between retailers and manufacturers in FMCG sector.

Please read full press release in English below, available also press releases in  Estonian, Latvian and Lithuanian.





Press release

Vendor managed inventory (VMI)

Ensuring high availability of goods while keeping stock low – the ECR Community’s new VMI manual explains how it is done

Bern, 10 May 2016 – The new VMI manual published by the ECR Community explains how better availability of goods can be ensured while keeping stock levels low. VMI principles and input on implementation, control and targets are also provided as part of the manual’s content, as well as best practice examples. Obtain a free copy in English at

Best practice in implementing VMI – a recommendation by the ECR Community highlights an efficient cooperation-based replenishment strategy, which facilitates high availability of goods while at the same time only requiring a low stock level. The publication comprises current contributions by supply chain experts from industry and academia as well as the findings of a survey conducted in 15 countries. In addition, key supply chain topics are addressed, including VMI principles and organisation, important categories, implementation, control, targets and IT coordination. The manual also describes the latest VMI theory and includes some tools and templates which make practical implementation easier for supply chain experts. It is a must have for all those who work in or manage supply chains in Europe.

The manual was developed by 15 ECR and GS1 organisations in cooperation with Dr. Hele Hammer at Tallinn University of Technology and coordinated by GS1 Switzerland. This unique cooperation is the first of its kind. Valentin Wepfer, Deputy CEO of ECR/GS1 Switzerland, explains: ‘Process models must have cross-border validity so they don’t become obsolete. The VMI manual is an initial step, but further cooperation will need to follow.’ Declan Carolan, Co-Chair of ECR Community says “The VMI Manual is the first major publication from ECR Community (formerly known as ECR Europe) and entirely appropriate in being so as it complements the purpose of ECR Community, to be the “flagship for collaboration”.

ECR/GS1 Switzerland is the platform on which experts optimise the flows of goods and information to create sustainable value. The global GS1 standards and ECR process models with which GS1 Switzerland works make possible the design of more efficient value chains. As an association of more than 5,000 member companies, GS1 Switzerland provides a network for all trading partners to co-operate and share expertise. In addition, practical training, useful publications and stimulating events enable the exchange of experience and knowledge to the benefit of all participants. GS1 Switzerland is a member of GS1 Global, as well as Efficient Consumer Response Europe and the European Logistics Association.

For more information about the VMI manual, please contact


ECR/GS1 Switzerland

Monbijoustrasse 68

3007 Bern

Valentin Wepfer, Deputy CEO

Tel.: +41 58 800 73 00

Fax: +41 58 800 73 99