Day 1: Manufacturer – Retail Tour (optional) on 10.11.2010

Time: Description:
11:00 Start at Radisson Blue Hotel Latvia by bus
11:30 Visit brewery Aldaris and light lunch
14:15 Rimi Store and DC tour
16:30 Back to Hotel


Day 2: ECR Baltic Forum on 11.11.2010
Radisson Blu Hotel Latvia (former Reval Hotel Latvia)
55 Elizabetes Street, Riga

Time: Description:
9:00 Registration and Welcome Coffee
9:45 Forum Introduction
by Rafal Trydenski (Unilever, ECR Baltic Co-Chair)
10:00 ECRoPEDIA - Global Source of Best Practice
by Maximilian Musselius (ECR Russia) and Ekaterina Kurasheva (ECR Community)

Part 1 - Economic Overview

10:10 Competition - Anti Trust Law aspects for Retail and FMCG Industries (Dos and Don’ts) by Rūdolfs Eņģelis (Sorainen Law Office) 
10:30 Estonia enters Euroland: A two-speed Baltic economic development ahead?
by Morten Hansen (Stockholm School of Economics in Riga; NMS Consulting)
10:50 Global consumer trends and the Baltic States: Beyond the crisis
by Daphne Kasriel-Alexander (Euromonitor)
11:10 Coffee Break (25 min.)

Part 2 - Supply Chain Efficiency

11:35 Solving pallet issues for better trading
by Mateusz Boruta (ECR Poland)
11:55 On Shelf Availability (OSA) Project: retailer & manufacturer cooperation by Darius Lapienis (Rimi Baltic) and Nadezda Naumenko (Unilever)
12:15 Traceability as an instrument for Crisis Management by Rasa Bagdoniene (Kraft Foods) and Gintaras Praskevicius (Kraft Foods)

Part  3 – Enabling Technologies (EDI)

12:35 Masterdata Synchronization and data quality survey result presentation
by Mihhail Ralkin (Edisoft) and Edgars Pentjušs (ECR Baltic)
12:55 E-Invoices in retail: requirements, progress, challenges
by Hele Hammer (Telema) and Aleksei Dobrõšman (Edisoft)
13:15 Lunch and networking (1h:30m)

Part 4 - Shopper Insights

14:45 Gaining shopper insights using market basket analysis
by Innar Liiv (Tallinn University of Technology)
15:05 Category Management – New Ways of Cooperation
by Jukka Jokiranta (ECR Finland)
15:25 Cutting the Assortment: Global Learnings. How Retailer can Collaborate with Manufacturer in Assortment Decisions.
by Gilles Gros (Nielsen Company)
15:45 Drawing brand face - Consumer Touch. Case study.
by Ilze Kronberga (TNS Latvia)

Part 5 - Competitive Edge for the Future

16:05 Coffee Break (25 min.)
16:30 Go Green. Architecture basics for future supply chain
by Linda Liepina (DHL Supply Chain)
16:50 The Socialization of Brands
by Kārlis Gedrovics  (Inspired)
17:10 The role of internal communication in pursuit of a silver bullet: improving cross-departmental cooperation
by Uldis Pāvuls (Energise) & Anete Gribuste (Hill and Knowlton)
17:30 Closing
by Rafal Trydenski (Unilever, ECR Baltic Co-Chair)
17:45 Evening Reception

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Topic Confirmed Speakers
Morning coffee
Forum Introduction Rafal Trydenski (Unilever)
Part 1 - Economic Overview
Baltic Economy Overview: current situation, changes & future prospects  Morten Hansen (Stockholm School of Economics in Riga)
Attracting investments in FMCG Industry: innovation project success story To be confirmed
Consumer Behavior Analysis To be confirmed
Part 2 - Supply Chain Efficiency
Shelf-ready Packaging & Pallets
Mateusz Boruta (ECR Poland)
On Shelf Availability (OSA) Project: retailer & manufacturer cooperation  Darius Lapienis (Rimi Baltic)
Shrinkage To be confirmed
Private Label To be confirmed
Part 3 - Shopper Insights
Category Management: Finish Category building best practices - which tools are to be used?  Jukka Jokiranta (ECR Finland)
Category Management: planning succesful launch To be confirmed
Business Intelligence (Data Mining, Consumer Behavior) To be confirmed
Shopper Insights  Ilze Kronberga (TNS)
Social Media Project: marketing goes online  To be confirmed
Retail Trends (From Global to Baltics) Daphne Kasrie (Euromonitor)
Block 4 - Competitive Edge for the Future
Standards of the Mandatory Fields in FMCG  Aleksei Dobrõšman (Edisoft) & Hele Hammer (Telema)
Masterdata Synchronization: advantages, data pool description, survey results and product presentations Aleksei Dobrõšman (Edisoft) & Edgars Pentjušs (ECR Baltic)
Social Media & Mobile Environment To be confirmed
Releasing positive energies within the company Uldis Pāvuls (Energise)
Forum Closing Rafal Trydenski (Unilever)
Evening Reception
The End