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This is to remind that Retail Rewired: A Masterclass in Retail & Consumer Culture and the Strategic Implications Ken Hughes - World’s leading consumer & shopper behaviouralist will take place on 25th of April in Riga, Latvia. Start at 10:00 – 16:30 in English. On site tickets available at EUR 398. Tickets: https://www.bezrindas.lv/en/seminari-lekcijas-un-kursi/retail-rewired-a-masterclass-in-retail-consumer-culture-and-the-strategic-implications
The Event address: Port of Riga Authority Building, Kalpaka bulvāris 12, Centra rajons, Rīga, LV-1010 https://goo.gl/maps/6rVwKon2vJK2 the building is in the Kronvalda park next to the Congress Hall, see visuals of the event place: https://www.bezrindas.lv/en/venues/rigas-brivostas-parvalde
PARKINGS:
PARKING: We suggest to use underground parking next to Congress Hall https://goo.gl/maps/khPEP8XsXEA2(Official address of the parking: Krišjāņa Valdemāra iela 5A, Centra rajons, Rīga, LV-1010 with the entrance from Kalpaka bulvāris), all day ticket costs EUR 12 or street parking nearby at 2.00 - 2.50 EUR/HOUR.
AGENDA:
10:00 - 10:30 Registration and welcome coffee
10:30 Opening. Edgars Pentjuss, ECR Baltic
10:35 - 11:00 Shopper marketing showcase by Giedrius Oliškevičius, General Manager, Sorbum Group
11:00 - 11:15 Intro for Baltic retail trends by Anda Daliņa, Senior Retailer Services Executive, Latvia Nielsen
11:15 - 12:00 Retail Digital Strategy masterclass with Ken Hughes
- The Changing World & Consumer Implications
- The 6 Consumer Generations
- Consumer Value over Enabling Technology
- Sociological Consumer Value Shifts
- The Always On Consumer
12:00 - 13:00 Lunch break
13:00 - 14:30
- The Instant Consumer
- Hyper-Personalisation
- Contextual Retail Communication
- Authenticity, Peer to Peer and Story Telling
- Experiential Retail
14:30 - 14:50 Coffee break
14:50 - 16:20
- Emotive Engagement
- Surprise & Delight
- A Possible Future: Implications for Retail Branding and Operations
16:30 Wrap up and closure
Got lost, please Call/SMS +37126546645 info@ecr-baltic.org
NEED TRANSLATION TO LATVIAN? / SINHRONĀ TULKOŠANA PASĀKUMA LAIKĀ NO ANGĻU UZ LATVIEŠU VALODU!
SVARĪGI: NEAIZMIRSTIET PAŅEMT AUSTIŅAS! Lai izmantotu tulkošanu neaizmirstiet paņemt līdzi uzlādētu telefonu vai planšeti/datoru ar AUSTIŅĀM. Tulkojums tiks nodrošināts izmatojot applikāciju INTERACTIO vai pieslēdzoties lokālajam WiFi tīklam! Skat. instrukciju zemāk:
Have not made your mind, look who have joined:
NEW PARTICIPANTS FROM:
Galvenais atbalstītājs | main sponsor:
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Daudzi vietējie pārtikas un nepārtikas preču mazumtirgotāji un ražotāji pašlaik saskaras ar problēmu. Ierastie, iedarbīgie mārketinga rīki, piemēram, cenu atlaides un akcijas vairs nedod gaidīto efektu tāpēc, ka jākonkurē ar interneta veikaliem. Savukārt mazumtirdzniecības milžu - zemo cenu līderu ienākšana Latvijas tirgū, ko ar bažām gaida vietējie mazumtirgotāji un ražotāji, visticamāk, pamatīgi satricinās tirgu, un daudziem mazumtirgotājiem var kļūt par ...
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JAUNS:
* Ievadā, Nielsen pastāstīs par mazumtirzniecības tendencēm Baltijas valstīs!
** Tiks nodrošināts sinhronais tulkojums latviešu valodā!
INFO LATVISKI (*.pdf) | IN ENGLISH (*.pdf)
Galvenais atbalstītājs | main sponsor:
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This is to invite you to register for free webinar on 18th of April: Measuring the Impact of RFID: Key Lessons from 10 retailer case studies
The ECR Shrink and On Shelf Availability Group has partnered with GS1 UK to undertake a landmark report into the use of RFID in retail.
Drawing on the first-hand experiences of 10 retailers using the technology, the independent report reveals the good and bad of RFID implementations and provides a valuable guide to help other retailers get it right
Join us at 1pm (GMT) on the 18th of April for a webinar hosted by report author; Professor Adrian Beck of the University of Leicester.
Professor Beck will discuss the key findings of the report including;
• The business case for RFID
• How to start your RFID journey
• The results from the early adopters
• Key challenges and how to avoid them
• Future developments
In case you would like to receive the copy of the research, please email request to edgars@ecr-baltic.org +37126546645
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