ECR Baltic Forum 2011 confirmed speakers:

Confirmed speakers from Prisma, Rimi Baltic, Nestle, Nielsen, Chep, New Vision, Checkpoint, Telema, Edisoft, ECR Baltic, ECR Russia and more

Trevor Holmes (Holmes Training Solutions)
Forum Facilitator.
Trevor Holmes is a freelance consultant, providing management & leadership training in Europe & The Middle East. He works with many leading companies in Finance, Retail, FMCG and IT sectors. In addition he provides executive 1-to-1 coaching and is a popular keynote speakers at conferences and company events. This will be the third ECR conference that Trevor has facilitated.

He began his career as a manager for Marks & Spencer's UK, and represented several leading FMCG companies while employed as Director of Client services for a leading advertising group. He is British but has lived and worked in Lithuania for 14 years, is married and has two children age 3yrs and 11 months. In his spare time he tries to play golf.

Jorma Rautanen (Prisma, ECR Baltic Co-Chair)
Jorma Rautanen Is a commercial director of Prisma Peremarket Estonia.
He's responsible areas are Purchasing department (FMG and hard goods) IT, and logistic.
Jorma have been working in retail business for more than 15 years, most of it in Finland. He has strong background in category management from Finland. He has been also in ECR Scandinavia forums. Jorma has also lot of knowledge about logistic in Finland. He has developed FMG logistic with Inex partners in Finland.
Jorma has also been as a buyer in hard goods sector so he understands also the difference between FMG and hard goods in many ways.
Edgars Pentjuss is a managing director of ECR Baltic (Efficient Consumer Response Initiative in the Baltic States).
Previously he has worked for GS1 Latvia – the Standards Organization for CPG Industry whereas he was in charge of barcode verification LAB, EDI (eCom), MobileCom and ECR Baltic Coordination. Edgars has a broad cross Industry experience running number of e-commerce projects in banking and finance. He started his career as EDP system administrator responsible also for container logistics, EDI and container application introduction. He has studied Port Management and European Business Studies at Antwerp Business School. Now passionate about innovations and shopper engagement technologies
Morten Hansen (Stockholm School of Economics in Riga & NMS Consulting)
Morten Hansen is Head of Economics Department at the Stockholm School of Economics in Riga and Director of NMS Consulting. Morten Hansen is a Danish citizen but a Permanent Resident of Latvia and has lived there since 1993. He often comments on and analyzes, nationally as well as internationally, the Latvian economy

Mats Hvalgren is Central Sourcing Director for Rimi Baltic.
He has more than 30 years of experience of Food Retail. Mats started his carrier by working 17 years in two large ICA store’s on the west coast of Sweden and was one of Sweden's first store managers to drive Category Management and Space Management. After that Mats worked with Category Management and Trade Marketing at Carlsberg. After some years at Carlsberg he moved to the Axfood Retail Group situated in Gothenburg and worked with Category Management, Marketing and Store Operations. Last 10 years Mats has spent within the ICA Sweden Buying and Merchandising department as head of Dry Grocery and also the responsibility of the Nordic Buying Hub of Private Label to ICA and Ahold.

Maximilian Musselius (ECR Russia)
Maximilian is the executive Director of ECR-Russia. Graduated from Moscow State University n.a. Lomonosov, Economics (Master of Management) and Law (Civil Law) faculties. In 2000-2003. - Marketing Director Gambro Sweden AB, in 2003-2004 - Marketing Director, Senior Consultant, Kelis Consulting. Successful organizer and manager of numerous projects and initiatives within Russian ECR - one of the most active organizations within ECR Europe.

Mateusz Boruta, Managing Director, ECR Poland.
Honestly believes that good cooperation between trading partners is beneficial and helps growing faster. Professionally creates environment for better dialogue and more efficient collaboration of companies through the unique platform – ECR organization (Efficient Consumer Response).
Mateusz is co-author of optimisation programmes for value chains as well as single enterprises, mostly within FMCG industry. Among the effects of his work are practical tools and knowledge supporting removing non-value-bringing costs from the supply chains.
With combined logistics & marketing background, he is a successful consultant and trainer.
In private life – avid mountain climber and trekker, biker and photographer.

Jukka Jokiranta (Focusit Finland)
Jukka is a recognized cooperation process and Category Management expert in consumer goods industry and one of the first ECR Learning Programme Partners. Jukka has delivered several consulting projects in retailer-manufacturer cooperation and business development with multinational consumer goods companies in Finland, Russsia and Baltics. Jukka has over 10 years experience in sales and business process development from different industry sectors. Jukka holds an MSc in Industrial Engineering and Management

Alar Vares (Selver AS,  IT Business Application Manager)
After graduating from the University of Tartu with a degree in computer science, Alar has been working for Selver, the biggest Estonian capital based retailer in Estonia. In Selver, Alar is responsible for all business related applications. The biggest challenges during last three years in Selver have been implementing new ERP, deploying EURO and implementing 4Document flow for the DC project, where Alar was the Project Manager.

Kadri Koorits (Telema AS)
Kadri is the Marketing Manager of Telema, the largest EDI operator in the Baltics. Kadri is also EDI Product Manager, being responsible for understanding customers’ needs and translating those for the development department. Before Telema Kadri worked for an advertising agency, focusing on e-commerce business. Kadri is currently an MBA student at the Tallinn University of Technology.


Esko Penttinen, Assistant Professor, Aalto University
Esko Penttinen is assistant professor in information systems science at the Aalto University School of Economics in Helsinki. He holds a Ph.D. in information systems science and a M.Sc. in economics from the Aalto University, as well as the diploma of the Dijon Business School, France. Esko has published in Industrial Marketing Management, as well as in other scientific journals and several international conference proceedings and book chapters. His research interests include, electronic financial systems, e-invoicing, bundling of products and services, and the transition to the service focus. Currently, he is conducting research on the fundamental organizational changes in business relations and product offerings initiated by new technologies.

Aleksei Dobrõšman is a business development director and co-founder of Edisoft. Having over eight years of experience in commercial documents' exchange between various business applications Aleksei played the significant role for Edisoft becoming the EDI provider with the largest  community of retail chains and their vendors in the Baltic countries. In the late year 2008 Edisoft started its operations in the Russian Federation, which is now the fastest growing European EDI market.

Maciej Kubiak, Country General Manager CHEP POLAND
Maciej Kubiak is President of Polish subsidiary of CHEP, company, which specializes in pallet management and pallet rental services. He joined CHEP in 2001 and has been successfully developing CHEP and building brand recognition on the local market. Prior to his Country General Manager role, he has held various leadership managing Asset Management, Sales and Retail Sales teams where he focused on growing pooling network in Poland and CE countries. Maciej has many years of experience and knowledge in supply chain management.

Janas Likso (CEO of EPAL National Committee in Baltic States)
Janas works with promotion of EUR-pallets on the Baltic market and protection of their trademarks.
He has over 10 years experience in international sales and business process development.
Previously managed sales units in B2B field (Saint-Gobain, BPB, Rigips, Gyproc).
Many years of experience in the field of constructional materials, sales and logistics.
Andrius Kalašinskas is Senior Store Business consultant at New Vision Inco, which is dedicated to retail self-service management consulting and technology solutions in Baltic countries, Finland and Russia. He was one of key team members during first Self Checkout rollout project in Baltic countries. Recent years Andrius is working jointly with creators of methodology for self-service deployment at retail organizations. This methodology is used today at many succesfull self-checkout deployments, including those at Tesco, Asda, Marks&Spencer, Auchan, Coop, Dansk Supermarket, Spar Slovenia.

Leszek Korzeniowski – Sales Manager Eastern Europe Export, Checkpoint Systems CEE Sp. Z o.o.

Responsible for sales  of Checkpoint in the area of Central Eastern Europe. Previously managed sales and business units in B2C and B2B field for various companies, including Coca-Cola, Tchibo and Kodak.


Dmitrij Uskov, Head of Security at MAXIMA Group

Professional with more than 7 year of experience in Internal control, Fraud & Risk management, Business Intelligence, Strategic planning and Corporate strategy in related fields, authority liaison and litigation.

  Aivars Ritovs is the team leader for a Baltic startup company SIA “NFC Team” that is out to build a world’s first NFC infrastructure for business and consumer solutions. His previous experience with NFC includes working solution with international cleaning service based on Nokia phones and consulting several big operators on their NFC-enabled services. Currently, the NFC team is the partner for a major consumer electronics company in launching the world’s first low-cost NFC phone.

Zivile Kaniaviene is Senior Client Service Executive at Nielsen Baltics where she has worked for the last 7 years.  She started at Nielsen as a consumer and shopper research expert and for the last four years has championed the application of Customer insights from Retailers’ Loyalty card data. Working together with the Global Nielsen Loyalty practice, Zivile is helping clients to understand their shoppers, reveal the drivers of loyalty and use insights to create better shopping experience. Zivile also has experience in Advertising, Direct Marketing and Customer Communications

Constant Berkhout (Analyse²) first practised ECR and category management when working for the Dutch supermarkets Ahold and De Boer. His passion for retail was an invaluable asset when he assumed marketing, sales and business restructuring roles at the FMCG organisations Kraft Foods and Gillette. For these roles he worked in various countries such as Spain, UK and Argentina but his most recent international experience comes from his time as European Director of Shopper & Customer Insights at PepsiCo. At the ECR Baltics conference Constant Berkhout represents the company Analyse2. This Finnish enterprise transforms EPOS and loyalty card data into actionable insights for retailers and manufacturers across continents.
Rudolfs Eņģelis, SORAINEN
Rudolfs Eņģelis is a partner and head of the Banking & Finance, Insurance and Competition & Regulatory Teams in SORAINEN Latvia. He has been practising law since 1999. He has represented leading local and international financial institutions in finance transactions and advised on Latvian regulation, and more recently, he has been one of the main legal advisers to the Latvian State and Parex Banka in the restructuring of the latter in 2010. Clients that Rūdolfs has advised include many leading names in the international and local financial markets. He has also represented clients in cases before the Competition Council of Latvia, including merger clearances and alleged antitrust violations, and has acted in antitrust litigation in Latvia. Rūdolfs is a recommended practicioner by Chambers Europe and Best Lawyers.

Ilze Kronberga (TNS Latvia) has been working in research since 2001. She has two main areas of expertise – consumer behavior and customer service quality. Together with other experts from TNS Latvia Ilze works on various market research projects for local and international companies to help them grow their businesses and improve sales. Ilze considers it as an important and very interesting job to do, because every research reveals a lot of new information. ”Life is like a box of chocolates. You never know what you’re gonna get” (from “Forrest Gump”).
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Darius Bagdžiūnas is a Co-founder and Director of Gaumina founded in 1998. Facts:

  • Agency operates in Lithuania, Ireland and UK.
  • The company has done more than 5000 digital projects.
  • With 70+ employees it is a the biggest digital agency the Baltics.
  • 100+ awards including Digital Agency of a Year in Baltics 2008, 2009; Golden “Product of a Year” Medal 2002, 2008; Innovative Company Award 2007, Golden Joystick 2008.
  • 150+ lectures including TEDx, MIP TV Cannes, UK Nordic Baltic Summit, University College London, Digital Media Engagement, Mindtrek.
  • 200+ articles including Business & Finance, Herald Am, BBC, The Economist, Verslo žinios.
  • 8 times a jury member in advertising / digital festivals including of the Young Cannes Lions, Europrix, Golden Hammer and Irish Web Awards (2 times head of digital jury).
  • Nominated „A young entrepreneur of the year 2010“ by Swedish Business Awards. Learn more!


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