Register before: Friday, 7th of November 2014

 Daniels Pavluts

ECR Baltic Forum 2014 moderated and keynote by international economic development consultant, former Minister of Economics of Latvia, Mr. Daniels Pavluts. 



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Saulius Bitinas, CocaCola, ECR Baltic BoardSaulius Bitinas, Plant Manager at Coca Cola HBC Lithuania, ECR Baltic Board







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Morten Hansen 

Morten Hansen, Stockholm School of Economics in Riga & NMS Consulting.
Morten Hansen is Head of Economics Department at the Stockholm School of Economics in Riga and Director of NMS Consulting. Morten Hansen is a Danish citizen but a Permanent Resident of Latvia and has lived there since 1993. He often comments on and analyzes, nationally as well as internationally, the Baltic economies.


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Kevin Hawkins CRM PG trainingKevin Hawkins has more than 35 years professional experience in leading the development and deployment of Sales Capability programs for more than 10,000 employees of Procter & Gamble and its business partners in Central and Eastern Europe, Middle East and Africa (CEEMEA).

He has a background in the Sales function and is highly qualified to train Selling and Negotiation skills. Kevin also has wide experience of and is an authoritative and dynamic speaker on a range of Commercial skills. These include Leadership, Teamwork, Coaching, Motivation, Execution and Formal Presentation skills.



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Helle Hammer

Hele Hammer is the CEO of Telema, the largest EDI operator in the Baltics. Previously, she served as the CFO and management board member of Amserv, a group of 14 car dealerships in Estonia and Latvia. Hele has been a renown lecturer  at the Estonian Business School since 1997.  In 2003, Hele got her PhD in Economics from the Tallinn University of Technology. Lately, she has focused on teaching graduate students and executives using the case method, her interest areas include supply chain management and business intelligence. In February 2012, she was appointed  the Head of Chair of the Supply Chain Management at the Tallinn University of Technology.

Topic: European Collaborative Supply Chain Guide in association with Tallinn University of Technology and ECR Europe



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Tomasz  Żebrowski Vice President Corrugated  Central Europe Tomasz  Żebrowski, StoraEnso
Vice President Corrugated  Central Europe

Tomasz  is responsible for strategic development & direction  of  corrugated and offset packaging business in Poland, Hungary  and Baltics. He is in charge  of the  8  corrugated board  and boxes plants  including 2  offset plants  
Tomasz  graduated from Warsaw School of Economics, has over 21 years of  professional  experience in  corrugated packaging  business development
He is also  VP of the Corrugated Board Section of Polish Papermakers  Association (SPP)  and Chairman of Corrugated Board Section and  VP of the FEFCO Board  (The European Federation of Corrugated Board Manufacturers)

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Aija Zemribo Supply Chain manager, Corrugated  Central Europe

Aija Zemribo, StoraEnso
Supply Chain manager, Corrugated  Central Europe

Aija  is responsible for supply chain related processes of  corrugated and offset packaging business in Poland, Hungary  and Baltics. She is in charge of control of material and information flows, including procurement activities, customer service, planning and stock management.
Aija  graduated from Riga Technical University, Riga Business School and she has almost 20 years of  professional  experience in  corrugated packaging.
She is also  the country manager of Stora Enso Packaging Baltic units – situated in Latvia (Riga), Estonia (Tallinn), Lithunia (Kaunas).


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Karlis CelmsTEDx style presentation on food trends by Seattle born "American/Latvian" Chef Karlis Robert Celms acquired his cooking skills at San Francisco's Le Cordon Bleu college of Culinary Arts.He completed a formal internship at a 2 start michelin restaurant, and has honed his skills in a wide variety of restaurant environments over his12 years in professional kitchens.

After a self declared industry "burn out" he chose to travel through Europe & explore other fields of interest, only to return to Kitchen work in the country of his fathers's ancestry, Latvia.

Karlis is constantly striving to create honest, simple & seasonally inspired food "done right", while finding ways to challenging his diners to step out of their gastronomic "comfort zone".

He currently oversees the Kitchens & day to day operations of Cafe Tvaiks, "SpridEats" food truck, & his newest venture "ZOSTE"

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Nuno Azevedo, GS1 Portugal
Topic: "Efficient and Reliable Consumer Information"
- Overview
- Implementation Challenges
- Our Strategy
- Results
- Vision of the future

Nuno Azevedo has a degree in Informatics in the field of Computer Systems at Instituto Superior Técnico (IST) with additional training in: Different Technologies, Project Management and Management Strategies.

He was IT Director in companies from different sectors and has experience in several projects has a consultant and Project Manager, national and international such as BNP Paribas, Somague, Sacyr Vallehermoso, ProdOut, Autoridade Tributária, APL, Europcar, Fiat, IVECO.

Nuno Azevedo is currently Director of Innovation and Technology at GS1 Portugal, where his main responsibilities are: the area and its elements coordination and the implementation of a growth strategy for GS1 Portugal in the areas of Electronic Commerce and Information Sharing. Has also responsibilities in the development of new solutions, Systems Architecture and Business Process.


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Daiva Buckonyte, NielsenDaiva Buckonyte, Nielsen
Topic: Profitable pricing strategy and effective promotions - mission possible!

- Today retail power is concentrated in everybody’s wallet. Only shoppers decide where, when, how and why is it worth to spend money from their wallets.

- Retail market is spinning in rapid carousel of changes. But quick reaction does not always is a smart one. Are we truly promote or we are just subsidizing consumers?

- Shoppers are not buying „price“ or „promotion“. Value is what driving shopper‘s choice.

- Your every single day at work should start and end by having an effective price and promo strategy - that is the only way to be successful in market.

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 Lisa Van den Bossche Lisa Van den Bossche (1985) launched speed docking in Belgium and Luxembourg in 2013. Together with 7 suppliers she organized the competition and opened the debate on cycle times. In 2014 speed docking is organized by 9 suppliers. All Belgian en Luxembourgish retailers and wholesalers are participating. Logistic service providers agreed to gather more data than in 2013 and even retailers are willing to share their data. This rich data set will allow more detailed analysis on what variables determine cycle times. Lisa holds a master?s degree in Psychology started her career in sales at Danone, and is now ECR manager for Belgium & Luxembourg.


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Tom Tillemans, HeinzTom Tillemans, Head of Logistics Excellence, H.J. Heinz Supply Chain Europe B.V.

Since 2002, Tom has worked in international supply chain functions within the fast moving goods industry. Within SCA Hygiene Products he has been working as business logistics manager from Germany and as distribution manager Iberia, based in Spain. In 2008 he has joined H.J. Heinz in the function of logistics and planning manager Benelux. In his current role of head of logistics excellence within the European supply chain organization of Heinz in The Netherlands, he is responsible to shape their European logistics network. Since 2010 Tom has in addition been active as ambassador of the Lean and Green program of Connekt (NL). He is a true believer of collaboration in the supply chain and brings this in praxis in his current role. Together with Frans van den Boomen of Mars Nederland, he has initialized and rolled-out the successful Speed Docking competition in The Netherlands, Belgium & Luxemburg. The competition has gained speed and is run in 2014 also in the Czech Republic, Slovakia and Switzerland.

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Jonathan T. Scott, Founder and Director, the Center for Industrial Productivity and Sustainability

Jonathan is a sustainable business-contractor, manager, and entrepreneur, with over 25 years of work experience in nine different countries. As a manager he was recognized for tripling productivity, reducing costs by up to 40%, and increasing net profits by over 55% (in the process he conducted three separate business turn-arounds). As a teacher, he has taught at: the Lorange Institute (Zurich, Switzerland), the Rotterdam School of Management (Netherlands), the Audencia Nantes School of Management (Nantes, France), Bradford University (Bradford, UK), the University of Perugia (Italy) and Kozminski University (Warsaw, Poland) where he earned an award for "outstanding achievements in teaching". In 2008, he founded CIPS (the Center for Industrial Productivity and Sustainability, which he currently directs. Additionally, he is the author of the following books, several of which are award-winning: Fundamentals of Leisure Business Success (1998), The Concise Handbook of Management (2005), Managing the New Frontiers (2008), The Entrepreneur?s Guide to Building a Successful Business (2009), and New Standards for Long-Term Business Survival (2011). His books on sustainability include: The Sustainable Business (2010 & 2013), The Sustainable Business: Waste Elimination (2013) and The Sustainable Business: Resource-Life Extension (2014) all of which have have been translated into Chinese and Arabic.

At ECR Baltic forum presenting Sustainability in Action: A Broad Look at Sustainable Development in Business.
This presentation will examine innovative ways that businesses are achieving long-term cost-savings and revenue increases in several key areas:
•    building and workplace efficiency
•    increases and improvements in production
•    product innovation and design 

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KalleKalle Koutajoki – CEO, co-founder
Kalle Koutajoki is an entrepreneur and co-founder of Digital Foodie Ltd. Kalle holds a Master of Science in Engineering and has worked in various marketing, operational management and sales positions. In the past Kalle was the Vice President of marketing & operations for Navicore Ltd. as well as Vice President of eCommerce for the publicly listed Wayfinder Systems. Prior to Digital Foodie, Kalle ran the eCommerce team at Wayfinder with full profit and loss responsibility as well as worked as the general manager of Wayfinder Systems Oy, a subsidiary of Wayfinder Systems Group.

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Gabi KoolGabi Kool, CEO Coalition Rewards, Latvia
Chairman of the Board Coalition Rewards Russia
Chairman of the Board Coalition Rewards Finland

Leading the Coalition Rewards organization, operator and owner of among others the PINS coalition loyalty program, with the aim to be the most successful loyalty marketing company in Northern Europe and selected European markets, supporting customer-centric retailers, financial institutions and travel companies.

Prior to his current position, Mr. Kool spent fifteen years in finance, loyalty marketing and general management, focusing on the aviation, retail and hospitality industry. He supported many Fortune 500 companies during his time at Carlson Marketing, also during the Beijing 2008 Olympics, with their marketing programs. He successfully launched and managed VOILA Hotel Rewards, the first global loyalty program for independent hotels, held responsibility for the development of KLM’s frequent flyer program and is a graduate in Economics of Vrije Universiteit Amsterdam and alumnus from the INSEAD Business School. In June 2014 he was recognized as the Loyalty Awards 2014 Industry Personality of the Year in Europe, Middle East and Africa

Topic: Case  study of a new coalition loyalty model: differences between standalone and coalition loyalty programs around the world (PINS launch in Finland)


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Constant Berkhout,Constant Berkhout, owner & founder of Rijnbrug Advies

Rijnbrug Advies is a consultancy in the areas of Retail Marketing and Shopper Insights based in the Netherlands. With a passion for retail and building on 20+ years experience Rijnbrug Advies finds new ways to grow categories and connect with the shopper. Clients are food retailers, non-food retailers and suppliers (

Before Constant Berkhout set up his own agency he gained broad experience across a large number of categories, functional areas and countries:

-          At retailers De Boer and Ahold Constant got acquainted with the principles of ECR and category management

-          For Kraft Foods Constant set up the trade marketing practice and as customer manager he led annual negotiations

-          At Gillette / P&G he led business restructurings in commercial and value chain departments in several European countries. Later he was made responsible for B-t-B marketing for all divisions in Europe

-          At PepsiCo he first assumed the responsibility of consumer insights and innovation for Northern Europe. In his last role at PepsiCo he was responsible for shopper marketing in 45+ countries. He set up trade marketing in Eastern European countries such as Russia and Poland. For Western European markets he increased customer intimacy with customers like Carrefour and Tesco. For the application of breakthrough technologies he worked closely together with his colleagues in North America.  

At the conference Constant Berkhout will show unexpected, irrational behaviour of shoppers and will provide best practices and recommendations for retailers and shopper marketeers.


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Brent McKenzie, MBA, PhDBrent McKenzie, MBA, PhD
Associate Professor, Marketing Strategy and Retail Trade Department of Marketing and Consumer Studies College of Business and Economics University of Guelph Guelph, CANADA

Research Interests:
    Marketing Practices in Transition Economies/the Baltic States – Estonia/Latvia/Lithuania
    Retail Service Quality and Retail Management
    Cross-Cultural Research Issues
    Marketing Metrics
    Marketing and Retail Trade History

Topic: the evolving nature of retail service quality (both retail to consumer, as well as supplier to retailer) in the Baltic states? /Skype presentation/
- Retail Service Quality in the Baltic States, a Decade and a Half of Change
- The Evolving Nature of the Buyer/Seller Power struggle - Can a "Win/Win Situation" Exist?
- In-Store Technology - What's in it for the Shopper?


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Ariana Rastauskaite, Corporate Affairs Manager at Nestlé Baltics Ariana is a communications professional, with solid background in public relations, networking, advertising, marketing, media relations, and event planning management, corporate & internal communications. She gained its experience working in senior positions at companies such as TEO LT ( TeliaSonera Group), Swedbank, law firm LAWIN and others.


Ariana Rastauskaite, Corporate Affairs Manager at Nestlé Baltics
Ariana is a communications professional, with solid background in public relations, networking, advertising, marketing, media relations, and event planning management, corporate & internal communications. She gained its experience working in senior positions at companies such as TEO LT (TeliaSonera Group), Swedbank, law firm LAWIN and others.




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Roman Kalenjuk,Roman Kalenjuk, Regional Sales Director Russia, Ukraine & Caucasus at Schoeller Allibert Limited
Education: International Science and Technical University, Kiev
Expert in RTI pooling and packaging, top skills in key account management, new business development, supply chain management.



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Janek Balõnski, Logistics IT Partner

From 2000 – 2006 worked in IT field, implementing ERP solutions in Baltic countries. From 2006 – 2013 founder and CEO of leading construction equipment rental business in Bulgaria. From 2013 founder and CEO of Logistics IT Partner, technology company that develops and implements RFID and NFC solutions for logistics in Eastern European countries.




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Zulfukar TosunZulfukar Tosun is a retail professional with more then 20 years experience in various roles as manager and director of international companies. He worked for retailers like METRO Group, ETAM and Peek&Cloppenburg. He is now demanded retail consultant who works for retail companies such as RIMI, Sky Supermarkets, Debenhams and several shopping centers. Zulfukar also consults municipalities on future retail development.



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Maximilian MusseliusMaximilian Musselius, Executive Director of ECR Russia

2013 - Chairman of the workgroup for Electronic Documents and Governmental eServices (Agency of Strategic Initiatives)
2011 - Founder of expert council "Electronic Documents - Efficient Economy"
2010 - Co-Chairman of ECR Europe National Initiatives
2010 - Member of the Supervisory Board of ECR Asia Pacific
2009 - Member of the expert Council of Federal Antimonopoly Service to promote competition in the retail
2009 - Founder of the global information resource ECRoPEDIA []
2004 - The executive director of ECR Russia
2003-2004. - Marketing Director, Senior Consultant, Kelis

Topic: Collaborative FMCG & Retail Education in Category Management

- From tactics to strategies
- From consumer to shopper
- From theory to real practice
- Learning by doing...doing in real shopper world.

First worlds CatMan business simulation and more!


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Mateusz BorutaMateusz Boruta, Managing Director, ECR Poland.

Honestly believes that good cooperation between trading partners is beneficial and helps growing faster. Professionally creates environment for better dialogue and more efficient collaboration of companies through the unique platform – ECR organization (Efficient Consumer Response).
Mateusz is co-author of optimisation programmes for value chains as well as single enterprises, mostly within FMCG industry. Among the effects of his work are practical tools and knowledge supporting removing non-value-bringing costs from the supply chains.
With combined logistics & marketing background, he is a successful consultant and trainer.

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EdgarsEdgars Pentjuss, Managing Director, ECR Baltic
(Efficient Consumer Response Initiative in the Baltic States).
Previously he has worked for GS1 Latvia whereas he was in charge of barcode verification LAB, EDI (eCom), MobileCom projects and ECR Baltic Coordination. Edgars has a broad cross Industry experience running number of e-commerce projects in banking and finance. He started his career in IT for shipping industry responsible for container application introduction and EDI. He has studied Port Management and European Business Studies at Antwerp Business School. Now passionate about innovations and shopper engagement technologies.


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agneda and line up of speakers are subject to changes!

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Register online, here!

Book your place now at ECR Baltic Forum

To learn more, please contact ECR Baltic


T: +37126546645


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ECR Baltic Forum 2014 supported by

Stora Enso

 GS1 Latvija  GS1 Lithuania   SA  EPAL  Chep