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Meet the author on 10.11.2016 during Baltic Food and Beverages Fair with special master class!
Register and/or order books, here: http://www.ecr-baltic.org/en/register-here/
About the books:
Simply put, it`s about your future.
If you are in Retail, FMCG, Brand Marketing, Key Account Management, Sales or Manufacturing
and want a job in 5 years time you should read this book today! Our world is about to crumble.
Never before has a Tornado of destruction this large touched down in the retail sector. It you think e-tailing is changing the face of traditional shopper behaviour you haven't seen anything yet.
"Who Killed Category Management" is a sometimes funny and often challenging look at what success and failure looks like for satisfying tomorrows shoppers and consumers. It is what every Salesperson, Marketeer, and Retailer needs to know about Retail Shopper Management. It not only provides crucial insight into retailer manufacturer relationships it also adds value and highlights opportunities that can deliver a defensible strategy for success.
It is not a traditional desert dry business encyclopaedia. Instead it takes you on several journeys so sit back and enjoy the ride.
* * *
Fifty Shades of Shopping Un-Gagged
An exposé of the dirty, sneaky, and downright funny behaviour which retailers and manufacturers can use to make money
out of you, the shopper.
Deception, lies, abuse, sex, blackmail, intimidation.
For some people working in retail and manufacturing, this is a typical day at the office.
Fifty Shades of Shopping Un-gagged lifts the secret veil which covers the dirty, sneaky and downright funny behaviour, some businesses use, to make money out of your weekly shopping trips.
If you are a shopper, salesperson or retail buyer, this will change the way you view the world around you.
* * *
About the author:
Mark Taylor has spent the last two decades of his life supporting organisations in the creation of successful and sustainable strategies. He has achieved this by developing their teams to meet the challenges of ever increasing global competition. Working with multi billion dollar clients, from Asia to the US and from Russia to the Middle East, his honest and incisive style creates challenging but rewarding environments in which to learn.
He has held positions up to and including board level. With an unusual background in Sales, Marketing, Manufacturing plus Retail Buying and Merchandising, it gives him a unique perspective which can help teams develop a defensible competitive edge. He has managed businesses with turnovers in excess of $350 million and in the last decade has helped put over $1 billion on the bottom line of global manufacturers.
Mark has previously developed and delivered leadership, strategy, sales, negotiation, and commercial excellence events for Pfizer, Nestle, Expedia, General Mills, JTI and many other multi billion dollar operations. Some events achieve an ROI of over 3000% PA. His critically acclaimed books have been used as a template of success for new breeds of commercial enterprises which are competing in a digital world.
References:
David King.
Author. Director Consulting and Merchandising Solutions at Nielsen for 6 years and now Space Management at Walgreens.
“Controversial new book puts Space Management on the endangered species list. Without revealing its “mystery”, I can tell you that this very entertaining book will invite you to think more creatively about the Fast Moving Consumer Goods (FMCG) retail business, especially in-store merchandising, how we measure and analyse what we are doing, and how to gain a competitive edge in the years ahead. Bravo!”
Walter Liu
Director Category Management at Del Monte.
5 Stars.
Quick and easy read. The writing is simple and straight forward and the book is packed with no nonsense insight.
Christopher Wilkinson Previously Black and Decker, now owner of his own international consultancy.
5.0 out of 5 stars 100% essential read on category management!
First of all, I generally don't bother to write reviews. The fact I'm recommending this book is because I enjoyed it so much.
This book is about category management from a retailer & manufacturer perspective, yet highlighting the fact that the true key of success does not lie in typical category management itself. Very similar to "Innovation Secrets" by Carmine Gallo, this book has given me loads of fresh ideas to grow my business. The difference is that it's more about "retail", where "Innovation Secrets" is more about “product”. The only downside of this book, is that you will be eager for more!
Stefan J Kaczmarczyk Marketing Manager at Groupeseb (Tefal).
5.0 out of 5 stars.
If you think you know everything about Category Management....then read this! The rule book is somewhat ripped up by Mark Taylor who gives a very thought provoking insight into the future of retailing and how it could survive in a world that is dominated by e-retailing.
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