ECR Baltic Community Newsletter #4-2011
ECR Baltic General Meeting
ECR Baltic General Meeting is scheduled on 31st of May (registartion starts at 13:00),
Radisson Blu Hotel Latvija, Elizabetes 55, Riga.
Agenda topics: Operational updates, ECR Europe and Nationals priority projects for 2011/2012, Feedbacks from ECR Baltic Forum, Progress in ECR Baltic working groups and board elections.
If you are not an ECR member yet, this is the perfect time to join us and start with General Meeting to set up Industry priorities for the next 2 years.
About ECR Baltic | Competition Law Compliance | Statutes | Members | Fees | Membership application form
ECR Baltic is a collaborative retailer-manufacturer platform with a mission “to fulfill consumer wishes better, faster and at less cost”. It is a non-profit organization which aims to help retailers and manufacturers in the FMCG sector to drive supply chain efficiencies and deliver business growth and consumer value.
To learn more how you can benefit from ECR Baltic, please contact us info@ecr-baltic.org or call +371 26546645
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ECR Baltic trainings and workshops for summer-autumn 2011
 Take the maximum from your summer by attending comprehensive workshops and trainings offered by ECR Baltic in cooperation with IGD Academy and Focusit FI (ECR Europe training partners) on Supply Chain, Shopper - Category Management and Trading excellence.
June 16th, 2011. Category Management Basics (Focusit / ECR Finland)
An introduction to the consumer based business management. The course provides a basic understanding of Category Management model, process and principles. It also provides a basic level understanding on category management tactics.
July 13th, 2011. Introduction to Supply Chain (IGD UK)
This practical one day workshop is a perfect introduction to the food & grocery industry supply chain. As well as learning about supply chain trends, challenges and engagement, you'll also gain an understanding about retailer supply chain initiatives and how to develop a sustainable supply chain.
August 03rd, 2011. What do retailers want from your supply chain? (IGD UK)
This one day workshop explores the needs of retailers, and how suppliers are responding to develop a customer centric supply chain strategy.
This workshop is designed for individuals who are established members of the supply chain team or are responsible for managing customer relationships. It is ideal for those that are interacting or plan to interact with retailers and need to understand their customer.
If you are a less experienced supply chain practitioner you may wish to consider attending Introduction to Supply Chain
August 24th, 2011. Shopper engagement (IGD UK)
Discover how to put the shopper at the heart of brand, category, retail and commercial decision making with this comprehensive and practical one day workshop. You'll learn about the shopper journey, explore different research methods and develop techniques to improve shopper engagement.
September 08th, 2011 Investment and promotional effectiveness (IGD UK)
This one day workshop explores all aspects of trade investment, from performance related trade terms through to effective planning, implementation and evaluation of promotion spend. It will help you recognize the opportunities and identify which promotional mechanics will deliver the best results.
Learn more!
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Announced ECR Baltic Student Award winners:
 1st Place (17.0 points)
Consumer Response to Unethical Corporate Behavior: A Stage Approach
by David Manuel Brückmann (SSE Riga)
2nd Place (16.5 points)
The Influence of Ethnic Identity Primes on Responses to Targeted Advertising: The Case of Latvians and Russians in Latvia
by Kristiāna Pavlova and Marta Tomase (SSE Riga)
3rd Place (16.0 points)
Optimal Location Problem: Mathematical Model and Fuzzy Approach to Solution
by Olga Montvida (University of Latvia)
Learn more!
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News from Academic Partners:
University of Latvia is looking for guest lecture (45 min presentation in June, 2011) for Price Forming Strategies in FMCG and Retail sectors.
Please contact ECR Baltic for more details!
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