Dear Participant,
Please be welcome to the ECR Baltic Forum to be held in Vilnius on 7-8 November 2012 with the aim to fulfill consumer wishes better, faster and at less cost in a more sustainable way!
Since 1994 in Europe and 2007 in Baltics, ECR forums gathers together all value chain partners: retailers, wholesalers, distributors, manufacturers and service providers, who share a common belief that by working together on non-competitive matters we can bring transformational change to our industry.
ECR (Efficient Consumer Response) challenges many existing approaches, which can often lead to inefficiency. Trading partners are asked to work together in order to increase value to the consumer. The intensifying competition often presents an apparent barrier to achieving this. However, just the opposite is true – ECR allows companies to seek a competitive advantage by demonstrating their superior ability in working with trading partners to add value for the consumer.
During the ECR Baltic Forum we are addressing key ECR competence areas of improvement and challenges in cooperation for
- Consumer focus (changes in shopper behavior, category management and promotions);
- Supply chain efficiency (standardization and cutting unnecessary costs);
- Business information exchange and adoption of enabling technologies (EDI, POS and Master data management);
- Emerging trends (multi-channel, online, mobile and social);
- Sustainability (What is economic, social and environmental impact of our businesses?);
- Networking and people development (sharing the best practices).
ECR is not so much about strategies and visions; it is much more about “down to Earth”, very practical issues to be solved between trading partners – whereas ECR is active now in working groups presenting during the forum. The forum program is enriched with a unique opportunity for company on site visits and networking events.
Once again, we would like to encourage you to join ECR for shaping the future of our industry and enjoy the ECR Baltic forum in Vilnius on 7-8 November 2012.
Sincerely yours,
Jorma Rautanen Jonas Paulauskas
ECR Baltic Co-Chair retail: Prisma ECR Baltic Co-Chair manufacturer: Nestle Baltics
(working language: English)
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