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FMCG Topics for Universities

 

Areas of available lecturers for Baltic Universities by ECR Baltic and its members:

1. Management topics
• Management of FMCG / retail companies
• Management of retails chains formats
• Supply chain management in FMCG industry
• Finance model in FMCG/Retailing
• People management and development in FMCG industry
• ECR way of working in FMCG industry

2. Category management / Buying / Key Account management / Sales
• Management of buyer / supplier relationships
• Key account management
• Negotiations in FMCG business
• Category management
• Pricing

3. Marketing / Brand Management
• Consumer understanding
• Innovation process in FMCG industry
• Retail brand building
• Category management / portfolio management
• PR in FMCG/Retail industry

4. Supply chain / Distribution
• Supply Chain operation in FMCG/Retail supply chain
• Co-operation between companies in end to end supply chain
• Customer service management
• Planning
• Distribution and warehouse management
• Management of store operations
• Supply chain development / process re-engineering
• Quality management
• Shelf availability
• Shelf ready packaging
• RFIDs

List of individual people capable and willing to have lectures is maintained by ECR Baltic

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Index and Foreword | What is FMCG? | FMCG in Baltics? | Career in FMCG? | Career in Retail? | Skills and Competencies | Menu of lecturers | 5 Day FMCG and Retail Course | Summer internships | Other forms of cooperation

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