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What are the Skills and Competencies required from graduates when entering working live?
The below list is collected from manufactures and retailers describing skills and competencies required in work in FMCG and Retail Industry.
1. Category manager / Buyer / Key Account manager / Customer Development manager
• Negotiation (preparation, finding leverages etc.)
• Technical skills (good working skills with Excel)
• Presentation skills (preparation and public speaking)
• Project management (time management, setting priorities)
• Prediction statistics / Analytical skills
• Marketing (Segmentation, influence of it)
• Financial awareness (P&L model, earning dynamics)
• Business ethics
• Business process / business model understanding
• Language skills
2. Marketing / Brand Management
• Marketing
• Strategic marketing
• Specifics of retail marketing / brand marketing
• Surveys, customer response analysis
• Presentation skills (preparation and public speaking)
• Financial awareness, especially ROI of marketing calculation
• Project management (time management, setting priorities)
• Business ethics
• Business process / business model understanding
• Language skills
3. Supply Chain / Distribution
• End to end supply chain understanding
• Logistics integration
• Process development and management
• Technical skills (ability to work with common software or adapt to new one)
• Project management (especially informing and sharing data)
• Re-engineering of business processes
• Problem solving capabilities
• People management
• Business ethics
• Business process / business model understanding
• Language skills
4. Store operations / Field sales operations
• Customer/consumer surveys and analyzing results
• Project management to build operations or develop business further
• People management (large team management)
• Innovation management (implementation new concepts or innovations)
• Understanding of retail, stores, formats, roles etc.
• Problem solving capabilities
• Business ethics
• Business process / business model understanding
• Language skills
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Index and Foreword | What is FMCG? | FMCG in Baltics? | Career in FMCG? | Career in Retail? | Skills and Competencies | Menu of lecturers | 5 Day FMCG and Retail Course | Summer internships | Other forms of cooperation
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