Student Award 2011
ECR Baltic, a non-profit retailer-manufacturer organization, launches research paper competition for undergraduate and graduate students from all Baltic universities. Students are invited to research opportunities and challenges of fast moving consumer goods (FMCG) industry in the Baltics and win cash prizes as well as other valuable gifts from our members and sponsors, plus free admition to annual ECR (Efficient Consumer Response) Baltic Forum in November 2011.
To participate in the competition, individually or in pairs of two students must write a project work (max 12 pages) on one of the following topics:
1. Consumer Research
2. Logistics & Supply Chain
3. Information Technologies
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ECR Baltic Student Award winners:
1st Place (17.0 points)
Consumer Response to Unethical Corporate Behavior: A Stage Approach
by David Manuel Brückmann (SSE Riga)
2nd Place (16.5 points)
The Influence of Ethnic Identity Primes on Responses to Targeted Advertising: The Case of Latvians and Russians in Latvia
by Kristiāna Pavlova and Marta Tomase (SSE Riga)
3rd Place (16.0 points)
Optimal Location Problem: Mathematical Model and Fuzzy Approach to Solution
by Olga Montvida (University of Latvia)
4th Place (15.0 points)
Stakeholder Management in Marketing Projects
by Kristina Aristarkhova and Maria Romanenko (SSE Riga)
5th Place (12.5 points)
The Required Skills of Information Systems Entry Level Employees in the Latvian Job Market
by Anete Dzērve and Raivis Kalniņš (SSE Riga)
The GPS integration in Supply Chain and its potential in the Baltic business
by Irina Berdisa (RTU Aviācijas Institūts) 8.5 points
RFID Technologies
by Irina Semova (Transporta un Sakaru Institūts) 7.5 points
Own Logistics vs. Outsourcing
by Nina Gorbunova (Transporta un Sakaru Institūts) 9.0 points
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The student paper is evaluated on each of the criteria below using the following scale.
5 Exemplary (one of the best student papers I have ever read)
4 Excellent (strong candidate for an award)
3 Good (possible candidate for an award)
2 Adequate (probably not a candidate for an award)
1 Not recommended for an award
A. Topic [appropriateness for the FMCG and Retail Industries] ____
B. Quality [structure; depth] ____
C. Understanding [command of subject and general interest in subject] ____
D. Research [originality in content and/or approach] ____
Total Score ____
5 Exemplary (one of the best student papers I have ever read)
4 Excellent (strong candidate for an award)
3 Good (possible candidate for an award)
2 Adequate (probably not a candidate for an award)
1 Not recommended for an award
A. Topic [appropriateness for the FMCG and Retail Industries] ____
B. Quality [structure; depth] ____
C. Understanding [command of subject and general interest in subject] ____
D. Research [originality in content and/or approach] ____
Total Score ____
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About ECR Baltic Student Award
The aim of ECR Baltic Student Award
ECR Baltic working groups featured topics for research paper
Other topics
Uselful links for research paper
Terms and conditions
Banners and flyers
The aim of ECR Baltic Student Award
ECR Baltic working groups featured topics for research paper
Other topics
Uselful links for research paper
Terms and conditions
Banners and flyers
* * *
ECR Baltic, a non-profit retailer-manufacturer organization, launches research paper competition for undergraduate and graduate students from all Baltic universities. Students are invited to research opportunities and challenges of fast moving consumer goods (FMCG) industry in the Baltics and win cash prizes as well as other valuable gifts from our members and sponsors, plus free admition to annual ECR (Efficient Consumer Response) Baltic Forum in November 2011.To participate in the competition, individually or in pairs of two students must write a project work (max 12 pages) on one of the following topics:
1. Consumer Research
2. Logistics & Supply Chain
3. Information Technologies
* * *
The aim of ECR Baltic Student Award
The aim of the contest is to draw students' and academics' attention to the Fast Moving Consumer Goods (FMCG) industry and raise awareness of career opportunities in the FMCG industry. The papers written for the competition could later be developed as the final course project works or thesis. Some topics of the most crucial FMCG industry issues have been suggested by ECR working group members.
* * *
Consumer Research:
1. Consumer characteristics, consumption and habit differences among different consumer groups.
2. Factors influencing consumer choice in the store. Key product packaging and store placement factors affecting shopper decisions.
3. Shopping habit analysis: shopping routine and behaviour in the store.
2. Factors influencing consumer choice in the store. Key product packaging and store placement factors affecting shopper decisions.
3. Shopping habit analysis: shopping routine and behaviour in the store.
Logistics & Supply chain efficiency:
1. Supply chain IT system integration and potential in the Baltic business (warehouse management, route planning, forecasting, production planning etc.)
2. Own logistics vs. outsourcing
3. The usage and spread of supply chain strategies and models in the Baltic States (e.g. SCOR, Lean, Six Sigma). Their usage potential in the Baltic States.
2. Own logistics vs. outsourcing
3. The usage and spread of supply chain strategies and models in the Baltic States (e.g. SCOR, Lean, Six Sigma). Their usage potential in the Baltic States.
Information Technologies in the FMCG:
1. Competitive advantages of using EDI (Electronic Data Interchange)
2. Prerequisites of using EDI: the needed infrastructure, applications, communication and message standards, legal framework
3. Paper vs. EDI business transactions: business process reengineering, workflows, costs of EDI
2. Prerequisites of using EDI: the needed infrastructure, applications, communication and message standards, legal framework
3. Paper vs. EDI business transactions: business process reengineering, workflows, costs of EDI
* * *
Other suggested research topics:
- OSA (On Shelf Availability)
- Sustainable transportation
- Reliable stock loss management
- SRP/Packaging (Shelf /Retail Ready Packaging)
- Product Traceability
- VMI (Vendor Managed Inventory)
- Data synchronization
- Electronic product codes (RFID tags)
- Category Management
- Optimal Assortment
- Optimal Promotions
- Optimal Product Introductions
- Jointly Agreed Growth (Manufacturer-Retailer cooperation)
- Importance to be innovative
- Social media what is it for the retailers and brands
- Empowered consumer (mobile commerce in retail environment)
- OSA (On Shelf Availability)
- Sustainable transportation
- Reliable stock loss management
- SRP/Packaging (Shelf /Retail Ready Packaging)
- Product Traceability
- VMI (Vendor Managed Inventory)
- Data synchronization
- Electronic product codes (RFID tags)
- Category Management
- Optimal Assortment
- Optimal Promotions
- Optimal Product Introductions
- Jointly Agreed Growth (Manufacturer-Retailer cooperation)
- Importance to be innovative
- Social media what is it for the retailers and brands
- Empowered consumer (mobile commerce in retail environment)
(NB!) These are only guidelines and participants are allowed to research any other topic related to Retailing-Manufacturing industry
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www.ecr-all.org ECR Europe communication platform with presentations, publications, guidelines, bluebooks, whitepapers and best practices from all Europe (please register for more content, its free).
www.ecr-baltic.org ECR Baltic webpage, here you can find number of presentations and publications from ECR Baltic Forums, trainings and seminars.
www.theconsumergoodsforum.com the Global network serving shopper and consumer needs, number of studies and links to dedicated projects.
www.globalscorecard.net the Capability Assessment Tool to give a detailed understanding of your ECR capability and to highlight specific improvement opportunities for your company.
www.gs1.org Standards organization for CPG (Consumer Packaged Goods) Industries for product and parties identification standards, EDI (eCom) message standards, Global Product Classification standards and GDSN (Data Synchronization). GS1 in Baltics: www.gs1.ee , www.gs1.lv , www.gs1lt.org
www.edibasics.co.uk to learn about practical EDI (Electronic Data Interchange)
www.igd.com the food and grocery experts, represents ECR initiative in UK
www.aim.be European Brands Association
www.eurocommerce.be EuroCommerce represents the retail, wholesale and international trade sectors in Europe
Other links to ECR Community related organizations!
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Together with the project work, each Contestant must send the following information:
- Name, surname of author(s)
- E-mail address
- Telephone number(s)
- Residential address
- Tutor's name, surname and contact information (e-mail and phone number), if applicable.
- Electronic copy of student identification (proof of current enrolment in higher education establishment)
- Portrait photography
- Name, surname of author(s)
- E-mail address
- Telephone number(s)
- Residential address
- Tutor's name, surname and contact information (e-mail and phone number), if applicable.
- Electronic copy of student identification (proof of current enrolment in higher education establishment)
- Portrait photography
The project work together with the additional information noted above should be sent to info@ecr-baltic.org (subject: “Student Award”) by no later than April 15, 2011, 23.59 (GMT + 2:00).
- Applications which do not meet requirement above will not be taken into consideration and will be excluded from the Award.
- Participants must be Bachelor’s degree or Master’s degree students in any relevant field of study enrolled at any of the higher education institutions throughout the Baltic States. Student must be currently studying (no academic year taken).
Please read the regulations and rules of the competition:
ECR_Baltic_Student_Award_2011_Regulations.pdf*All cash gifts are the after-tax amount to be received by the contestants
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Please feel free to use the below banners and *.pdf flyer to post on your webpage or email your contacts about ECR Baltic Students Award!
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