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08.09.2016 Efficient Consumer Response Initiative seminar and Innovations in Retail masterclass

 

Efficient Consumer Response Initiative seminar and
Innovations in Retail masterclass by prof. Brent McKenzie (Canada) in English

 

8th of September 2016, Riga Food Fair 2016, International Exhibition Centre Ķīpsalā, conference hall #3, Ķīpsalas street 8, Riga.

10:30 – 11:00

Registration and welcome coffee

11:00 – 11:40

Opening and Introduction to ECR Baltic activities 2016/2017
Edīte Strazdiņa ECR Baltic Council,  Edgars Pentjušs, ECR Baltic Managing Director

 

Sponsor presentation tbc.

11:40 – 12:40

Innovations in Retail Practice by prof. Brent McKenzie (Canada):

  • Canada and Baltic States Trade opportunities: is there CETA after BREXIT? 
  • Survey results of Baltic Retailers service levels  

12:40 – 13:30

Lunch break

13:30 – 14:40

Continued… retail trends:

  • Category management, trade, consumer and shopper marketing;
  • Retail innovations  (incl.: electronic price tags pros and cons);
  • Omni channel retailing (Online Groceries)
  • Questions and Answers?

14:40 – 15:10

Baltic Consumers and Shoppers Insights

by Daiva Buckonyte, Business Development and Insights Leader – Baltics, Nielsen | Linkedin

15:10 – 15:30

Questions and Discussion

15:30 – 15:45

Closure

15:45 – 19:00

Free time to visit the food fair


The program is subject to changes!

Participation with invitations (with discount code) or pay registration (EUR 98 + 21% VAT). ECR Baltic members: 1 free pass and 25% discount on every next ticket.
Registration includes: open participation in the food fair (entry pass) and seminar, coffee and lunch breaks, el. presentation materials. Not included: parking.
Registering before 6th of September: http://www.ecr-baltic.org/en/register-here/ or by email info@ecr-baltic.org

More information:
Edgars Pentjušs +371 26546645 | edgars@ecr-baltic.org

Register! | General terms and conditions, cancelation policy

Offline registration form: WORD | PDF


About key note speakers:

 

Brent McKenzie, MBA, PhD
Associate Professor, Marketing Strategy and Retail Trade Department of Marketing and Consumer Studies College of Business and Economics University of Guelph Guelph, CANADA
https://www.uoguelph.ca/mcs/users/brent-mckenzie

Research Interests: 

 Marketing Practices in Transition Economies/the Baltic States – Estonia/Latvia/Lithuania

Retail Service Quality and Retail Management

Cross-Cultural Research Issues

Marketing Metrics

Marketing and Retail Trade History

 

Daiva Buckonyte, Business Development and Insights Leader – Baltics; Nielsen | Linkedin

 

 

 

 

 

Edīte Strazdiņa, CEO Musmāju Dārzeņi, Latvian Agriculture cooperatives Association, ECR Baltic Council

Linkedin: Musmāju Dārzeņi KS/ MD vegetables cooperative CEO
ECR Baltic, Musmaju Darzeni, Galini farm

 

 

Thanks to:

EPAL and Embassy of Canada in Baltic States

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