Foundational / Certified Professional Category Analyst Program


This foundational comprehensive course grouping is designed to give a solid grounding in the category management process, basic assessment and the category tactics.  Upon the successful completion of this program, you will qualify for the Certified Professional Category Analyst designation with the CMA (  This program meets 10 of 10 learning requirements for the CPCA designation.

Who should take this course?   Anyone looking for a basic understanding of Category Management - including the process and how it works - and/or is looking to achieve CMA designation at the CPCA level.

The "standard" program is suggested for suppliers, brokers, consultants and data providers, while the "retailer"program is suggested for retailers.

Prerequisites: None

Time Required: Approximately 35 - 40 hours to complete.
Courses Included: 

    Category Management Overview
    Retailer Strategy
    Category Definition & Segmentation
    Category Roles
    Category Strategies
    Understanding and Using Data
    Category Tactics and Analytics
    Completing a Category Assessment
    Category Management on Limited Data
    Develop and Implement a Category Plan
    Building PowerPoint and Presentation Skills
    Building Excel Skills

Cost: $1,188.00 USD (cost does not include accreditation with the CMA)
Cost Includes:   Downloadable Fill-in-the-Blank Notes, Downloadable Workshops, Individual Course Testing, email Support; 6 months access.

* There is an optional Case Study to enhance the learning experience, that can be purchased for an additional $200 USD. Foundational (CPCA) Case Study:  Applying Your CatMan Fundamentals! We recommend completing your case study as you complete each online training course, that will allow you to refer to this case study and determine what work you are required to complete, based on your learnings in the course. You will complete exercises and answer questions, and then apply these learnings to build a total “Category Plan”.

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Special prices for Baltic countries and ECR Baltic members, here! | Business recommendations | Free trial | Foundational / Certified Professional Category Analyst Program | Intermediate / Certified Professional Category Manager Program | Advanced / Certified Professional Strategic Advisor  Program | CatMan Training Programs for Sales: | CatMan Training Programs for Marketing

About faciltator | About Category Management Association

To claim your 30% (Estonia, Latvia and Lithuania as per GDP per capita variable fee) or 50% (ECR Baltic members) discount code, please contact:

Edgars Pentjuss, ECR Baltic | phone +37126546645 |

Purchase courses, here!