A comprehensive course grouping to achieve CMA Certified Professional Category Manager designation requirements. This program meets 15 of 15 Learning Programs required by the Category Management Association's (CMA) CPCM designation. The Category Management Association's evaluation process does require you to have met the CPCA requirements in addition to the specific CPCM requirements, so if you have any questions about whether this is the right program for YOU, please contact CMKG prior to purchasing this program.
Who should take this course? For those looking to achieve the Certified Professional Category Manager (CPCM) designation through the Category Management Association (CMA).
The "standard" program is suggested for suppliers, brokers, consultants and data providers, while the "retailer" program is suggested for retailers.
Time Required: Approximately 50 hours to complete.
Category Definition & Segmentation
Completing a Category Assessment
Category Management on Limited Data
Develop and Implement a Category Plan
Building PowerPoint and Presentation Skills
Building Excel Skills
Building Data Competencies: Panel Data
Building Data Competencies: POS Data
Measuring Category Health (Baseline & Incremental Drivers)
Efficient Assortment: A Step-by-Step Process
Pricing Strategies and Analysis Techniques
Promotion Analysis Techniques
Advanced Analytics: Relativity
Fact Based Selling (Retailer version: "Fact Based Presentations")
Space Management Fundamentals
Store Clustering Through Store Level and Geodemographic Data
Retailer Economics and the Product Supply Chain
Cost: $1,980.00 USD (cost does not include the cost of accreditation with the CMA)
Cost Includes: Downloadable Fill-in-the-Blank Notes, Downloadable Workshops, Individual Course Testing, email Support; 6 months access.
* There is an optional Case Study to enhance the learning experience, that can be purchased for an additional $400 USD. The Intermediate (CPCM) Case Study: Moving to Insights and Action! We recommend completing your case study as you complete each online training course, that will allow you to refer to this case study and determine what work you are required to complete, based on your learnings in the course. You will complete exercises and answer questions, and then apply these learnings to build a total “Category Plan”.
* * *
Special prices for Baltic countries and ECR Baltic members, here! | Business recommendations | Free trial | Foundational / Certified Professional Category Analyst Program | Intermediate / Certified Professional Category Manager Program | Advanced / Certified Professional Strategic Advisor Program | CatMan Training Programs for Sales: | CatMan Training Programs for Marketing
To claim your 30% (Estonia, Latvia and Lithuania as per GDP per capita variable fee) or 50% (ECR Baltic members) discount code, please contact:
Edgars Pentjuss, ECR Baltic | phone +37126546645 | mailto:firstname.lastname@example.org