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Group leader: Antra Vītola
≈ 10 active participants
Main priorities:
• Standardization of category definitions
• Data exchange improvement
• Research in the Baltics
• Education about CatMan
ECR Baltic CatMan working group has been focusing on introducing and educating the retail market about Category Management. During the group meetings members of the group share their experience and best practices of Category Management.
Category Management working group has published informative material about Category Management: Category Management. What it is? Booklet consist of very basic Category Management concepts, describes Category Management potential, traditional retail process versus Category Management driven, answers how to start Category Planning and provides glossary of Category Management related terms.
Download .pdf:
English
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