About Shopper Committee


Vision Shopper experts committee:

A network to develop and adopt world-class practices & processes for demand-side activities focusing on consumers & shoppers in Baltics

Committee leaders (Co-Chairs):

Key competences and working streams:

Category Management, Shopper Marketing, Joint Business Planning (Agreed Growth), Path to purchase / shopper journey framework, efficient assortment, efficient promo, efficient new product introduction,...

* Category Management and Shopper Marketing Benchmark Survey

* Shopper Segmentation

(*) ECR Europe National Initiative activation projects

Next meeting:

10.11.2016 Vilnius 15:30 - 17:00 Litexpo

Preliminary Agenda (possible topics):

- Working group leaders, aims and deliverables?

- Analysing Category Management and Shopper Marketing benchmarking survey on Baltic scale;

- Demand side ECR activation projects: Shopper segmentation for Baltics

- People development (trainings and learning opportunities)

- Mar – Pro business simulation, invited participants report, i.e. Rimi tbc

- Other solution providers presentations (Nielsen, Analyse2, tbc)

- Demand side at ECR Baltic Forum 30.03.2017

- Other top of mind issues and topics, needs for Baltics?

- 1h webinar with Category Management Knowledge Group: Category Management Overview, Certified Category Management e-learning opportunities.

- NEW: ECR Community working stream: Omni-channel retailing – advice on how to combine “bricks and clicks” to deliver the best overall service to consumers

- NEW: ECR Poland shopper marketing working group feedbacks 


Category Managment Library

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The Consumer Goods Forum publications

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1. Inspire

2. Network

3. Build capability and knowledge

4. Develop and share best practice


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