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ECR Baltic is an association of companies in the grocery retail industry. The annual conference "ECR Baltic Forum" takes place on October 29th in Riga. High-ranking international speakers and panel discussion will cover topics of cooperation within the industry.

On 29th of October the managers of various grocery retail and manufacturing companies as well as service providers within the industry will meet in Riga. It is an organization whose members are not only the giants in the Baltic retail industry like Rimi Baltic and Maxima, but also big local and international manufacturers, like Unilever, Procter&Gamble, Fazer, Valio, Aldaris, Tere, and many more. A third big group of members are service providers for logistics, IT, and market research.
The mission of ECR Baltic is to work together in fields where the market itself can be developed and improve the efficiency of the business processes of each of its members. All their actions are based on the demands of consumers in the Baltic countries.

This year's conference, already the third of its kind, carries the title „Efficient Response to the changing Consumer - working together to rebuild the confidence“. The conference program is focused on how consumers have changed with the economic downturn and what the industry can do to react to this change. Without doubt have consumers become more price-sensitive, and life has not been easy for any company during the last year. Members of ECR are looking for ways to successfully cope with the challenges and to reestablish the confidence in their customers and inside their industry.

The conference will cover the following topics:

Latest Economic Development Trends in the Baltic’s and EU;
Improving Efficiency through Innovation and Collaboration;
Consumer Behavior During the Recession and Category Management Practices;
How to Gain a Competitive Advantage for the Future.

High-ranking local and international speakers from ECR members and non-members will present their topics and share their expertise. A panel discussion with participants from different backgrounds tries to solve the most worrying issues of the market. Last but not least, there will be plenty of time and room for networking between the visitors of the conference.

Registration is open for any company, member or non-member. More information can be found at the link http://www.ecr-baltic.org/forum/ on the ECR Baltic website.

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Educational note: ECR (Efficient Consumer Response) aims at developing business practices, recommendations and standards which enhance the efficiency in the supply chain of fast moving consumer goods so that the consumer will be served faster, better and at a lower cost.

ECR Baltic is an official ECR National Initiative in the Baltic States (www.ecr-baltic.org) recognized by ECR Europe Operating Board since October 2007. ECR Baltic Board is Co-Chaired on parity basis by Maxima Grupe as a retailer and Unilever representing manufacturer's side.

ECR Baltic priority projects and working groups are focusing on Category Management, Electronic Data Interchange, Retail Ready Packaging, Returnable Packaging Standardization, Vendor Managed Inventory, Sustainable Transport, Education and Training, Academic Partnership with FMCG Industry and of course the annual ECR Baltic Forum which will be held 29th of October, 2009, Reval Hotel Latvia, Riga.