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New Category Management Working Group Leader


09-08-2010

On the last Category Management group meeting four real-life CatMan projects were presented by group members (Cido, P&G, Nielsen, and GS1 Latvia), offering valuable insights into the challenges and implications of category management projects.

Antra Vītola (Nielsen Company) was elected as the new leader of the Category Management group. ECR Baltic and the CatMan group would like to thank Kaija Kurme (Procter & Gamble) for her achievements as the leader of the working group for the last 3 years.

Next CatMan group meeting will take place in September, 2010.

ECR Europe conference on 5-6 April, 2011. Call for Proposals.


09-08-2010

Meeting the future together – this will be the theme of the next ECR Europe  annual conference & marketplace in Brussels on 5-6 April 2011. ECR Europe is inviting poposals for content from the ECR Community by 24 September.

After the toughest economic conditions in living memory, the question for Europe’s consumer goods industry is simple: where do we go from here?

As manufacturers and retailers fight for market share and try to stay one step ahead in the battle for the consumer’s affections, the ECR Europe Conference & Marketplace returns next spring to examine the burning issues.

How is our industry adapting to change? What trends are emerging? What lessons can we learn from the rest of the world? What are the key issues that ECR Europe is addressing to help manufacturers and retailers deliver the products and services the consumer/shopper wants? How are we responding to evolving drivers of consumer/shopper value?

The conference is not only for the ECR community, it is also by the ECR community.  We are looking for case studies, best practice, innovative developments from within our industry and beyond.  If we are successful the Conference will not be just a succession of good speakers on interesting subjects but will surprise, challenge, inspire and we hope enthuse the audience.

Visit ECR Community web-page: www.ecr-all.org


09-08-2010

ECR Europe has redirected ecrnet.org to www.ecr-all.org

Register at www.ecr-all.org and gain access to bluebooks, best practices and cases shared by local ECR organizations.

Objective of the new ECR Community web-page is to create a structured warehouse (ECRoPEDIA) of ECR Europe and National ECR Initiatives publications with common corporate identity, common interface, common folder structure, improve connections between countries and offer an opportunity to share and promote local information and “know-how” from member to member.

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