ECR Baltic Forum 2015 free invitations program to companies and academic partners (Universities)


ECR Baltic Forum Agenda

Claim the free invitation to ECR Baltic Forum 2015 on 12th of November in Riga if you comply to the following conditions (not applicable to extra events: 11th November tour and 13th November Shopper Marketing Master-Class):

  You are CEO, Managing Director or Board Member of FMCG (Food and Beverages, Consumer Goods, also DIY and Pharmacies sector), Distributor, Wholesaler or Retailer company in Estonia, Latvia and/or Lithuania;

  Your company size is 100+ employees in the Baltic States

  You are committed to the Efficient Consumer Response Initiative vision that companies along the entire value chain can work together to fulfill consumer wishes better, faster, at less cost and in a more sustainable way!


  If you represent Higher Education Institution in Estonia, Latvia and/or Lithuania with programs supporting FMCG and Retail sectors you can claim free invitations to your academic staff and/or best students, in this case, please contact Edgars Pentjuss at ECR Baltic via email or phone +37126546645

  The number of free invitations is limited!

To claim your free invitation, please fill in regular registration form by mentioning "FREEINVITATION" on discount code or comments field:




About the ECR Baltic Forum 2015 | Agenda | Confirmed speakers | Registered participants | Fazer factory and BLS DC visit | Shopper Marketing Friday | Promo | Call for presentations | Sponsorship opportunities | T&C | Book hotel | Register Online | Registration word from | PDF



ECR Baltic Forum 2015 agenda


12.11.2015 ECR Baltic Forum - Creating Value Together


Book your seat now!

Book hotel | Registration word from | PDF



Date: Wed 11.11.2015
pre events:

11:00 - 16:30 Fazer Factory and Baltic Logistic Solutions Distribution Centre visit. Learn more...



Date: Thu 12.11.2015
ECR Baltic Forum - Creating Value Together, Radisson Blu Latvia, Elizabetes 55, Riga

9:00 - 12:00 Opening sessions

9:00 Registration and Welcome Coffee

10:00 Opening by ECR Baltic Board

10:10 FMCG and Retail panel session (confirmed panelists: Gundega Martinsone, RIMI Baltic; Mika Ylinen, Prisma; Edīte Strazdiņa, LACA representing primary food manufacturers/farmers) moderated by Daniels Pavļuts, ex Minister of Economics in Latvia. Learn more...

10:55 Main sponsor presentation / Comprehensive Economic and Trade Agreement (CETA) and it’s benefits by Ambassador Extraordinary and Plenipotentiary of Canada in Latvia H.E. Dr. Alain Hausser tbc

11:10 Retail and FMCG trends - who killed category management and fifty shades of shopping by keynote speaker: Mark Taylor, writer

11:55 Questions

12:00 - 13:20 Lunch break and networking at marketplace




13:20 - 15:00 Supply Chain and Technology sessions

13:20 Introduction by ECR Baltic SC and Digital Committee

13:30 RailBaltica – new opportunities for supply chains in Baltics by Neils Balgalis, Managing Director, Grupa93

13:50 Efficient Returnable Transport Items and Pallets pooling, presenter to be confirmed!

14:10 Forecasting and replenishment by RIMI Baltic and SAP, Dr. Sc. Ing. Oksana Soshko, Rimi Baltic

14:30 Introducing ECR Europe VMI (Vendor Managed Inventory) guide by Hele Hammer, Tallinn University of Technology

14:55 Questions

15:00 - 15:30 Coffee break and networking at marketplace




15:30 - 17:15 Shopper and closing sessions

15:30 Opening by Konrad Kowalik, Danone, ECR Baltic Shopper Committee

15:40 Competition law and anti trust compliance in retailer-manufacturer collaborative demand side projects, presenter to be confirmed!

16:00 Category Management and Shopper Marketing business case by Iwona Techmanska
Category Development Manager, Danone Polska

16:25 Baltic consumer and shoppers insight, presenter to be confirmed!

16:50 Closure and Introduction to the next day shopper marketing master-class 

17:00 Vine trends in Latvia by Mārtiņš Barkāns, owner Abavas vīni

17:20 - 19:00 Reception and business mixer at marketplace


Date: Fri 13.11.2015
after events:

9:00 - 16:30 Shopper Marketing Master-Class with Ken Hughes, the leading shopper behaviouralist. Learn more....

The first 50 registered participants to get hard copy  of "Fifty Shades of Shopping" book !!!

Learn More
About books?
Learn more!

Please be invited to the most inspirational shopper marketing full day master-class with Ken Hughes on 13th of November!

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The tour made thanks to:


Baltic Logistic Solutions and   Fazer bakeries



Thanks to our supporters and sponsors:


The forum and Shopper Marketing Master-Class main sponsor

Thanks to our supporters and sponsors


More details by email:
or call +37126546645
Skype: ecr.baltic




About the ECR Baltic Forum 2015 | Agenda | Confirmed speakers | Registered participants | Fazer factory and BLS DC visit | Shopper Marketing Friday | Promo | Call for presentations | Sponsorship opportunities | T&C | Book hotel | Register Online | Registration word from | PDF

Join ECR Baltic Collaborative Supply Chain seminar and committee meeting at Riga Food Fair on 3rd of september at 14:00, Conference Hall #2


Rgister and claim free pass, here / Reģistrēties un pieprasīt ielūgumu, šeit!


Extended agenda in English

This seminar will be the most valuable for SC, IT directors of FMCG and Retail companies in Baltics


Detalizēta dienas kārtība, blakus angliski


Registration Reģistrācija
14:15–14:40 Opening: ECR Europe Activation projects and Introduction to ECR Digital and Supply Chain experts committee working streams at ECR Baltic by Edgars Pentjuss, ECR Baltic Ievads: ECR Eiropas Nacionālo Iniciatīvu aktivizācijas kopprojekti un ECR Baltic digitālās un piegādes ķēdes ekspertu komiteju darba virzienu prezentācija. Edgars Pentjuss, ECR Baltic

ECR VMI (Vendor Managed Inventory) Manual Book presentation by Hele Hammer, Tallinn University of Technology (TUT).

Pre-reading materials:

Sample VMI amendment to general supply contract VMI_Sample_Contract.pdf with explanation chapter from manual, here!

Sample VMI ROI/Savings calculator, separate for vendors/suppliers and buyers/retailers  with explanation chapter from the manual, here!

Latest draft of the manual
ECR Eiropas ražotāja/piegādātāja vadītu krājumu biznesa modeļa vadlīniju prezentācija Hele Hammer, Tallinas Tehnoloģiju Institūts
15:20–15:45 Key success factors from experts survey by Sven Uustalu, TUT / Telema

Discussion on prerequisites and dissemination of collaborative supply chain (VMI) projects in Baltics.

EDI is prerequisite”

“Trust is prerequisite”

“Master data is not prerequisite”

“All that matters is will to do it"


"it will take time"

Diskusija par kopējas piegādes ķēdes vadības modeļu ieviešanas priekšnoteikumiem un gatavību (piem. EDA, produktu pamatdati, ražotāju-tirgotāju savstarpējā uzticība)
15:45–16:15 Coffee Break Kafijas pauze

ECR Baltic Supply Chain Committee Updates on RTI (crates) unification and EUR/EPAL pallets assessment by Janas Likšo, EPAL Baltic, Edgars Pentjuss, ECR Baltic.

EUR and EPAL pallets exchange:

"EUR and EPAL pallet assessment, are they the same after EUR - EPAL split?"
"EUR Pallet exchange issues in Baltics?"
"What's next: half pallets, glitter boxes, plastic pallets?"

RTI (Crates) unification in Baltics:

"Status updates on RTI unification, including last developments at ECR Baltic"
"Pooling v owning the crates"
"Dissemination of RTI standardization in Baltics or going own way?"

ECR Baltic piegādes ķēdes ekspertu komitejas darba virzienu jaunumi. atgriežamās taras standartizācija un EUR/EPAL vienoti palešu novērtēšanas noteikumi.  Janas Likšo, EPAL Baltic, Edgars Pentjuss, ECR Baltic
17:30–18:00 Discussion, Q&A, Closing
Noslēguma diskusija, jautājumi


Please register here or via email before Tuesday the 1st of September.

Limited space available and free fair invitations to registered participants, priority to ECR Baltic members.

Agenda is subject to changes.

Working language: English with summary in Latvian if not noted differently next to presentation!

More information:

Edgars Pentjuss, ECR Baltic


Lūdzu reģistrēties pirms 1. septembra, šeit vai sūtot epastu:

Ierobežots vietu un izstādes ielūgumu skaits semināra dalībniekiem. Pirmā roka ECR Baltic biedriem

Dienas kārtība var mainīties!

Darba valoda angļu ar īsu atstāstījumu/ievadu Latviešu valodā, ja nav norādīts savādāk blakus prezentācijai dienas kārtībā!

Vairāk informācijas:










PDF print version agenda/invitation / Ielūguma un dienas kārtības PDF Drukas versija:


The seminar made thanks to / Seminārs pateicoties:

Thanks to our supporters and sponsors


Lūdzu reģistrēties ECR Baltic piegādes ķēdes semināram Riga Food izstādē 3. septembrī sākums 14:00 - 18:30, konferenču zāle Nr. 2 un pieprasiet bezmaksas ielūgumu, kas derīgs visai dienai?

Please register to the ECR Baltic SC seminar at Riga Food on 3rd of September, Hall #2, Start from 14:00 - 18:30 and claim your free pass to the fair (valid all day).

Epasts / Email Address *
Vārds / First Name *
Uzvārds / Last Name *
Telefons / Phone number *
Uzņēmums / Company *
Amats / Position *
Vai Jums nepieciešams ielūgums / Claim Free Pass? *

* Required fields
ECR Baltic have signed project co-funding agreement with Latvian Investment and Development Agency and ERAF:


Biedrība "ECR Baltic" ir noslēgusi 2015. gada 20. jūlijā līgumu Nr. L-ĀTA-15-3103 (projekta Nr. ĀTA/ ar Latvijas Investīciju un attīstības aģentūru par projekta "ECR Baltic dalība Lietuvas tridzniecības forumā 2015. gada 5. martā" īstenošanu, ko līdzfinansē Eiropas Reģionālās attīstības fonds.

Ieguldījums tavā nākotnē

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