This is to remind all members to register to ECR Baltic General meeting simply by e-mail to email@example.com or call +371 26546645
Try out special bundled courses for ECR Baltic at $150 (Claim your ECR Baltic members code at firstname.lastname@example.org or +371 26546645) $200 others!
Strategic Category Management Fundamentals:
Category Management Overview, Retailer Strategy, Category Definition & Segmentation, Category Roles, Develop & Implement the Category Plan
This program gives the fundamentals that retailers and FMCG companies need to understand to move to a more strategic category management approach. Participants will learn the foundations of the category management process, including the key steps of this retailer-driven process. The rest of the program covers details of critical components of a Retailer's strategy, which create the foundations for the rest of the category management process.
Turning Data Into Insights:
Understanding & Using Data, Category Assessment, Category Tactics & Analytics, Category Management on Limited Data
This program gives the analytic foundations required for basic data and analysis skills. Participants will learn the key category management data sources and then learn key data measures associated with Retailer POS and syndicated data, including benchmarks and tactical measures (including Product Assortment, Shelving, Pricing and Promotion). The last part of the program focuses on data analysis in a limited data environment, giving participants different ways to use the data that they do have access to. Throughout the program participants will develop an understanding of how to turn data and information into insights and action.
Turning Data Into Action Through the Tactics:
Pricing Analysis, Promotion Analysis, Space Management, Efficient Assortment
This program delves further into the tactics, with in-depth focus on strategy and analytics associated with pricing, promotion, space management and efficient assortment. It arms participants with the necessary skills to complete in-depth analysis for their categories, segments and brands, with many hands-on workshops to allow them to practice their newly developed skills.
The training certified by the Category Management Association
Special prices for Baltic countries and ECR Baltic members, here! | Business recommendations | Free trial | Foundational / Certified Professional Category Analyst Program | Intermediate / Certified Professional Category Manager Program | Advanced / Certified Professional Strategic Advisor Program | CatMan Training Programs for Sales: | CatMan Training Programs for Marketing
REMINDER: Please be invited to the ECR Baltic General Meeting 2015 on Fri 27th of March at Radisson Blu Hotel Latvia:
Register and nominate for ECR Baltic Advisory Board (Council) simply by reply to this email before 25th of March! According to the statutes the current advisory board shall step off on 27th of June 2015 after 2 years term.
Date: 27th March 2015 | Time: 10:00 – 14:00
Place: Radisson Blu Hotel Latvija, Elizabetes str. 55, LV-1010, Riga, Latvia (Hall: Epsilon)
Working language: English
AGENDA [PDF] Extended version below:
09:30 – 10:00 Registration
10:00 – 10:15 Introduction, antitrust caution and competition law compliance
10:15 – 11:00 Annual report 2014
(Download: Anual report in English and Latvian | Audit report original | Audit report English translation)
- gold membership program
- EU co-funding opportunities
11:00 – 11:30 Elections ECR Baltic Board (Please send your nominations to email@example.com)
11:30 – 12:00 Coffee Break
12:00 – 12:30 Voting (if quorum reached)
12:30 – 13:45 ECR Baltic working streams and projects 2015 – member’s discussion.
- Connected Buisness Information Committee
- Supply Chain Committee
- Shopper / Category Managemet Committee
- Together for good trading prectices in Food Supply Chain / Call to action
- People devlopment: new services e-learning demonstration for certified category management courses and good trading practices
- ECR Baltic Forum 2015 from 11,-12.-13. November, Riga (with panel discussion and Ken Hughes as a key note about The Digital Native Advance: A New DNA for Shoppers and shopper marketing masterclass. Call for speakers and sponsorship opportunities.
Edgars Pentjuss +371 26546645
ECR Baltic Competition Law Compliance and Reminder of anti-trust caution: ECR Baltic provides a forum for discussion, learning and opportunities for improvement and the development and sharing the best practice. Membership and participation on ECR Baltic events is open to all players in the industry on the basis of non-discriminatory, transparent and objective criteria. ECR Baltic policy is not to enter into any discussion, activity or conduct that may infringe, on its part or on the part of its members and participants, any applicable competition laws. By way of example, members and participants shall not discuss, communicate or exchange any commercially sensitive information, including non-public information relating to prices, marketing and advertisement strategy, costs and revenues, trading terms and conditions and conditions with third parties, including purchasing strategy, terms of supply, trade programs or distribution strategy. This applies not only to discussion in formal meetings but also to informal discussions before, during or after meetings.
Please find us there at the booth with Chep and EPAL and separate session during lunch break for food supply chain companies:
“Together for good trading practices – European Supply Chain Initiative in Baltics”
- About the framework www.supplychaininitiative.eu to implement good trading practices.
- What it is for food supply chain retailers, distributors, farmers and manufacturers.
- How to subscribe as an individual company (letter of intent)?
- Call to action in Baltics. (Call to action)
Register with us, here!
NEW: Download SCI presentation, here!
NEW: ECR Europe Category Management & Shopper Marketing Benchmark survey results have now been analysed
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Working group opportunities for Baltics shopper segmentation model with an objective to provide a common denominator shopper segmentation for retailers, manufacturers and market research:
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NEW certified eLearning with www.cmkg.org :
|Foundational Courses:||Intermediate Courses:||Advanced Courses:|
|Category Management Foundations
Retailer Strategy in Category Management
Retailer Strategy in the Convenience Channel:
Category Management Training Course
Category Management Data
Completing a Category Assessment:
Category Tactics and Analytics:
Category Management on Limited Data:
Develop and Implement the Category Plan:
|Category Management Effectiveness
Build PowerPoint and Presentation Skills:
Excel Skills in Category Management
Consumer Panel Data, Building Data Competency:
Scanned Sales POS Data, Building Data Competency:
Category and Brand Health, Category Health Assessment:
Retail Pricing Strategies and Analytics
Promotion Analysis Techniques:
Advanced Category Management Analytics, Relativity:
Fact-Based Selling / Presentations:
Add to wish list, contact ECR Baltic:
Edgars Pentjuss +37126546645