ECR Baltic Forum 2015 - Creating Value Together 11., 12., 13th of November


ECR Baltic Froum is a major meeting point for FMCG manufacturers, Retail, Solutions and Service providers and other Industry professionals and executives in Baltics.

The forum is designed to inspire, network, share the best practices, build knowledge and capabilities of people and companies.

ECR Baltic Forum 2014, Jurmala

ECR Baltic is an Efficient Consumer Response Initiative in Estonia, Latvia and Lithuania which is a collaborative retailer-manufacturer platform with a mission “to fulfill consumer wishes better, faster and at less cost in a more sustainable way”.

The annual ECR Baltic forum is the most recognized and biggest B2B event for FMCG professionals in the Baltic States (average 150-250 participants). Besides manufacturers, retailers and distributors, the forum is appreciated also by solution providers from logistics, transport, IT, packaging, pooling, data companies and consultants who are active along the entire value chain "from farm to fork".

The agenda of the forum is developed to reflect key directions of ECR initiative in 2015:

- to foster better trading practices between retailers and suppliers

- Shopper and Consumer centric

- Supply Chain efficient

- Technology enabled


Keynotes and special guests:

Mark Taylor, the writer of the "Who Killed Category Management" and "Fifty Shades of Shopping" books with a presentation on what are the consequences of "grey" trading practices described in the book between retailers and suppliers on 12th of November.

Extraordinary gift to the first fifty registered to the 12th and 13th of November events, get free copy of Mark Taylor's Fifty Shades of Shopping book!

About the book


The 3 days event includes retail-manufacturer tour, conference, experts panel, market place, business mixer (networking dinner), lunch and coffee breaks and special Shopper Marketing masterclass with Ken Hughes on 13th of November.

Shopper Marketing Master Class


Place: Riga, Radisson Blu Latvija


Time approx.:
Site visits
9:00   Registration Registration
9:30   and welcome coffee  Sponsor session (tbc)
The participant admission to the retail or manufacturer tour is subject to the host company pre-approval! Opening strategic session with retail, distributors and manufacturers experts/CEO panel moderated by Daniels Pavļuts, ex Minister of Economics

Shopper Marketing Day with
Ken Hughes (leading shopper behavioralist)

11:00 Start from Radisson Latvia Hotel
Key note by Mark Taylor and main sponsor session (tbc)
12:00 Manufacturer tour to Fazer
Lunch break
13:20 Lunch break
Supply Chain and
14:00 Returning to Riga Technology sessions
15:00 Retail Tour (tbc)
Coffee break
16:00 Closure Day 1 Sustainability and people development sessions
16:30   Closing sessions Closure Day 3

Special conditions: MasterClass subject to minimum 50 registered participants.

17:15   Business mixer (Reception in marketplace)
19:00   Closure Day 2  


FEES (EUR excluding 21% Latvian VAT):
* ECR Baltic members price / Others


Retail Manufacturer Tour

ECR Baltic Forum, marketplace and business mixer
Shopper Marketing Master Class
Early Bird EUR 100* / EUR 125 + VAT EUR 125* / EUR 175 + VAT EUR 125* / EUR 175 + VAT
  EUR 200* / EUR 300 + VAT (for 2 days pass)
30 days before the event EUR 100* / EUR 125 + VAT EUR 175* / EUR 250 + VAT EUR 175* / EUR 250 + VAT
  EUR 300* / EUR 450 + VAT (for 2 days pass)
On site registration 24h before the event Not available EUR 250* / EUR 350 + VAT EUR 250* / EUR 350 + VAT



For every four (4) registered participants from one company at once the fifth (5) gets a free pass!
The first fifty (50) registered forum participants gets a free copy of Mark Taylor's a brand new Fifty Shades of Shopping book!


About the ECR Baltic Forum 2015 | Shopper Marketing Friday | Promo
Call for presentations | Sponsorship opportunities | Terms | Book hotel | Register Online | Registration word from | PDF )

Register here!


Our sponsors and supporters:







ECR Baltic have signed project co-funding agreement with Latvian Investment and Development Agency and ERAF:


Biedrība "ECR Baltic" ir noslēgusi 2015. gada 20. jūlijā līgumu Nr. L-ĀTA-15-3103 (projekta Nr. ĀTA/ ar Latvijas Investīciju un attīstības aģentūru par projekta "ECR Baltic dalība Lietuvas tridzniecības forumā 2015. gada 5. martā" īstenošanu, ko līdzfinansē Eiropas Reģionālās attīstības fonds.

Ieguldījums tavā nākotnē

Join ECR Baltic experts committees on Supply Chain, Shopper and Digital:


Please feel free to join renewed umbrella committees at efficient consumer response intitative and book the dates for the first meetings:

Supply Chain experts committee

A network for Supply Chain leaders to inspire effective supply chain management that contributes to savings and business growth in Baltics.

Committee leaders (Co-Chairs):
Jevgeni Rudkovski, Coca Cola

Next meeting: 03rd of September, Riga Food Fair, Hall 2. from 14:00, Riga


Subscribe, here!

Shopper experts committee:

A network to develop and adopt world-class practices & processes for demand-side activities focusing on consumers & shoppers in Baltics

Committee leaders (Co-Chairs):
Konrad Kowalik, Danone

Next meeting: 24th of September. Danone Office, Riga, Dalina 15


Subscribe, here!

Digital experts committee (Connected Business Information):

A network for IT executives to introduce standardized ways of business information sharing for business processes automation, support of information based decision making and setting digital agenda in Baltic FMCG and Retail sectors.

Committee leaders (Co-Chairs):
Edgars Pentjušs, ECR Baltic
Rolands Klindžāns, RIMI Baltic

Next meeting: 12th of August. ECR Baltic / GS1 Latvia Office, Brivibas 149, Riga


Subscribe, here!


Admission to the working groups and committees in-house meetings (public meetings are open to all, like during Riga Food Fair) is subject to ECR Baltic membership!

More information:

Edgars Pentjuss, ECR Baltic
+37126546645 |

Last chance to submit comments and amendments to ECR VMI guide in Europe!


draft VMI guide at ECR Dear ECR members, SC and IT experts, this is the last call and chance to submit amendments and comments to ECR Europe VMI guide (deadline June, 2015) with ECR National Initiatives in Europe and Tallinn University of Technology. Please download the latest version, here and fill in experts online feedback form, here!

Learn more about ECR Europe VMI guide, here!

If you are VMI/EDI solutions and application provider in Baltics/Europe, please contact Edgars Pentjuss, ECR Baltic ( | +37126546645) to make sure you are included in the annex for VMI providers contacts throughout Europe.

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