10.11.2011 Category Management working group meeting at ECR Baltic Forum


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The 10th November ECR Baltic working group meetings are open to all registered ECR Baltic forum participants and registered ECR Baltic Working Group members (to subscribe to ECR Baltic working group, your represented company has to be an ECR Baltic member).

To join ECR Baltic working groups, register here!

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Category Management - Shopper working group meeting
Moderators: Antra Vītola-Gerharde (ACNielsen, ECR Baltic Board member) and Jukka Jokiranta (Focusit Finland, ECR Europe training partner)
Place: ECR Baltic Forum 2011, Radisson Blu Latvia Hotel, Elizabetes 55, Riga
Time: during the 2nd Coffee break start at 14:55 till 15:40
Hall: Beta2



  • Working group introduction by Antra Vītola-Gerharde, ACNielsen
    ECR Working Group Principles:  transformation from “interest group” to dedicated task force with Retailer-Manufacturer co-chairing and setting measurable aims and deliverables for 2012.

  • Setting aims for 2012, discussion by All
    Alignment of well established categories: trees and segmentation definitions
    ECR Europe projects adoption: Consumer-Shopper Journey Framework
    Demand side training needs

  • Top of mind issues: new consumer data sources from social media and a need for trusted product data sources on a consumer side (trusted and full information based path to purchase availability).

For more information, please contact Edgars Pentjuss, M: +371 26546645, edgars [at]


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ECR Baltic Competition Law Compliance and Reminder of anti-trust caution:

We provide a forum for discussion, learning and opportunities for improvement and the development and sharing the best practice. Membership and participation on ECR Baltic events is open to all players in the industry on the basis of non-discriminatory, transparent and objective criteria.

ECR Baltic policy is not to enter into any discussion, activity or conduct that may infringe, on its part or on the part of its members and participants, any applicable competition laws. By way of example, members and participants shall not discuss, communicate or exchange any commercially sensitive information, including non-public information relating to prices, marketing and advertisement strategy, costs and revenues, trading terms and conditions and conditions with third parties, including purchasing strategy, terms of supply, trade programs or distribution strategy. This applies not only to discussion in formal meetings but also to informal discussions before, during or after meetings.