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Dear FMCG and Retail professional,
Please be invited to the ECR (Efficient Consumer Response) INFO Day with Estonian Traders' Association on 22nd of May in Tallinn, Kiriku 6 (Map, here!).
- The aim of the event: introduction and involvement of Estonian companies in pan Baltic and National efficient
consumer response initiatives for collaboration between retailers, industry associations, solution providers and manufactures on non-competitive matters. - Target audience: CEO, CFO, CIO, KAMs, SC/Logistic/Warehouse managers of FMCG and Retail companies in Estonia.
- Feel free to forward this invitation to your colleagues and/or FMCG and Retail trading partners in Estonia!
- Working language: primary ENGLISH (with some presentations in Estonian)
- Participation is free of charge!
- Register online before 17th of May, here! OR via email: edgars@ecr-baltic.org
Please note: Limited space available!
- For more information, please contact
Edgars Pentjuss, ECR Baltic +37126546645 or
Marika Merilai, Estonian Traders Association +3726201914
Registered participants from Prisma, Rimi, Selver, Eesti 
Tarbijateühistute Keskühistu, Tere, Žemaitijos pienas, Coca-Cola HBC Baltics, Sanitex Estonia, PROLOG, Estonian Dairy Association, Schoeller Allibert, Metrosystem, GS1 Latvia, GS1 Lithuania, Edisoft Baltic OÜ, Telema, Saphety, Krypton Group, Mobec, Estonian Food Industry Association, Estonian Tax and Customs Board, Äripäev AS (Media) ...
The event sponsors:
1WorldSync | Saphety | SIS
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AVAILABLE PRESENTATIONS FOR DOWNLOAD:
Connecting the World´s Product Data - Baltic Pilot The event sponsor presentation by Jürgen Staeder
01_GDS-Baltic-Pilot-FINAL_pdf.pdf
EDI purchase to pay and eGov solutions The event sponsor presentation by Nuno Fernandes
01_PRS_ECR_Baltic_003EN-Saphety_end__SIS.pdf
Presentation videos from the event available at
http://www.flickr.com/photos/ecrbaltic/
Opening presentation from PRISMA, UNILEVER, Estonian Traders Association and ECR Baltic:
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TESTIMONIALS:
Good to have a neutral meeting point with many clients and competitors under ECR "roof".
Thank you for the seminar: your initiative, organisation and professional presentations.
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AGENDA (Note: Agenda is subject to changes)
10:30 – 11:00 Registration – welcome coffee
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11:00 – 11:15 Introduction, antitrust caution and core principles on fair business relations by Marika Merilai (Managing Director, Estonian Traders Association) and Edgars Pentjuss, (Managing Director, ECR Baltic).
11:15 – 12:15 What is Efficient Consumer Response Initiative (ECR Europe, ECR Baltic - the retailers and manufacturers collaboration platform, priorities, aims, deliverables, discussion)?
by Jorma Rautanen (Prisma, ECR Baltic Co-Chair), Edwin Gielen (Unilever, Country Manager Estonia), Edgars Pentjuss, (Managing Director, ECR Baltic)
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12:15 – 13:00 Coffee/Lunch break (sandwiches)
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ECR Baltic working streams
13:00 – 13:15 Business information, technology block:
Introduction to EDI, Master Data Management and Data Sync (Data Pool) initiative by Edgars Pentjuss, ECR Baltic
13:15 - 13:30 Master Data Management (data pool pilot) by Zane Siliņa, RIMI Baltic
13:30 - 13:45 Connecting the World´s Product Data - Baltic Pilot
The event sponsor presentation by Jürgen Staeder | Senior Consultant | 1WorldSync GmbH
13:45 – 14:00 EDI purchase to pay and eGov solutions
The event sponsor presentation by Nuno Fernandes | International Markets Manager | Saphety
14:00 – 14:30 Supply Chain block:
Pallets management (EUR Pallets assessment cards by ECR Baltic)
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14:30 – 15:00 Coffee break
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15:00 – 15:45 RTIs – Returnable Transport Items (dairy crates) unification and pooling initiative.
15:45 – 16:30 Demand side block:
“Consumer demand – shopper behavior” by Margo Kurisoo, Nielsen (Presentation in Estonian)
- Prices, PL and promos:
- How has consumer behavior changed over years?
- Are consumers looking only for low prices?
- Are private labels gaining attraction?
- How well are price promotions working?
16:30 – 16:45 Q&A discussion and summary of the meeting
17:00 Closure
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About Efficient Consumer Response (ECR):
ECR Baltic Competition Law Compliance and Reminder of anti-trust caution: ECR Baltic provides a forum for discussion, learning and opportunities for improvement and the development and sharing the best practice. Membership and participation on ECR Baltic events is open to all players in the industry on the basis of non-discriminatory, transparent and objective criteria. ECR Baltic policy is not to enter into any discussion, activity or conduct that may infringe, on its part or on the part of its members and participants, any applicable competition laws. By way of example, members and participants shall not discuss, communicate or exchange any commercially sensitive information, including non-public information relating to prices, marketing and advertisement strategy, costs and revenues, trading terms and conditions and conditions with third parties, including purchasing strategy, terms of supply, trade programs or distribution strategy. This applies not only to discussion in formal meetings but also to informal discussions before, during or after meetings.
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