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![]() About this course on IGD Academy website |
07 March 2012 Riga Workshop: Shopper engagement (IGD UK) Place: Tallink Hotel Rīga, Elizabetes street 24, LV-1050, Riga, Latvia Please register before 5 March 2012. .......................................................................................... |
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08 March 2012 Brussels (Map) Consumer & Shopper Journey Framework training Proposal for a “Train the Trainer” session for ECR NI Project Managers and Demand Committee members (i.e. for ECR Baltic Category Management Working Group members only!). PROGRAMME : 1. Understanding and Using the C&SJ Framework
A. Why a Shopper-based Business Planning Approach makes sense in today’s business environment
B.Overview of the Consumer & Shopper Journey Framework and its Key Components
C. A Roadmap for Successful Implementation and Use of the Framework
D.Examples of the use of the C&SJ Framework in Shopper Marketing, Brand Management and Category Management and Trade / Customer Marketing business methods
2. Training on the pilot process with a retailer & manufacturer
3. “Share and re-apply” group membership to continuously build the knowledge across Europe
Please contact: Edgars Pentjuss (+37126546645) info@ecr-baltic.org
Download ECR Europe C&SF blue book, here! ..........................................................................................
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14 March 2011 Riga Please register before 12 March 2012. .......................................................................................... |
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07-08 November 2012 Vote for ECR Baltic Forum City 2012 on our FB page! Learn more about the ECR Baltic Forum 2011, below:About the Forum | Presentation downloads | Agenda | Official Program Speakers | Sponsors | Investment opportunities | Feedback Form Follow us on Social Media: Facebook | Twitter | LinkedIn | Flickr | Draugiem.lv | Mobile
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Past Events: |
09-10.10.2011 ECR Baltic Forum & Market Place 15.09.2011 GS1 eCom (EDI) for retail and ECR Baltic EDI working group meeting 08.09.2011 IGDs Promo workshop, Jurmala 07.09.2011 RTI standardization and pooling for Dairy, Riga Food Fair 06.09.2011 Pallets Quality Assessment Working Group Meeting, Vilnius 13.07.2011 IGDs Introduction to Supply Chain workshop, Riga 16.06.2011 Category Management Basics, Riga by Focusit Finland
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